Appealing to the first time gun buyers
Quick Fire Cases
Whether he – or she – is concerned about personal protection and home safety or simply wants to take up shooting as a hobby, most new gun owners (and potential owners) share similar concerns about making that important first purchase. According to the National Shooting Sports Foundation (NSSF), more than half of first time gun buyers purchase because they enjoy shooting activities; the next largest group of buyers is women concerned about self-defense.
Make it easy for new gun owners to buy by walking them through everything they need to know, from basic gun safety to how to use, clean and care for their chosen weapon. Every potential customer is unique but keeping these general buying reasons and personas in mind can help you reach out to the first time buyer.
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