North Mill Equipment Finance
February 24, 2015    |    Issue 1     

Powerful Prospecting Techniques Will Provide Competitive Edge



As an equipment finance referral agent in today's competitive market, finding, servicing, and keeping customers is vital to the health of your brokerage. But building an ample supply of prospects that need financing to acquire the assets necessary to grow their businesses is no easy task. Now you can learn how in the first of our 5-part series on ways to turn opportunities into funded deals. Read More >>


Grow Your Business

TOP 10 EQUIPMENT ACQUISITION TRENDS IN '15
Equipment Finance Advantage

Given U.S. businesses, nonprofits and government agencies will spend nearly $1.5 trillion in capital goods or fixed business investment (including software) this year, financing a majority of those assets, these trends impact a significant portion of the U.S. economy. That's why ELFA releases its top 10 equipment acquisition trends for 2015. Read More >>




3 KEY TECHNIQUES FOR MARKETING CAPITAL EQUIPMENT
North Mill Equipment Finance

The capital equipment industry is a highly specialized niche market that requires a different approach in its marketing. The dynamics of purchasing capital equipment is contingent on the economic climate, decision makers and the investment required. With a relatively small target market, the tactics and strategies used must produce effective results. Here are some top marketing techniques for capital equipment. Read More >>




INDUSTRY CONFIDENCE HITS 3-YEAR HIGH
Key Equipment Finance

With news this week of overall confidence in the equipment finance market reaching the highest level in the last three years, it appears companies with obsolete equipment or pent-up demand for new equipment might be loosening up the capital purse strings. Read More >>




COMMERCIAL VEHICLE CLASSES 5-8 DEMAND ENDED 2014 ON A HIGH
Equipment Leasing and Finance Association

Demand for commercial vehicles was healthy in December as 65,700 total NA Classes 5-8 orders were booked, up 41 percent from a year ago. Over the past 12 months, NA Classes 5-8 net orders have totaled 602,300 units, an average of more than 50,000 orders per month. These are preliminary numbers; actual numbers will be released mid-January. Read More >>




BUSINESS ASSET PROTECTION IS TOO OFTEN IGNORED
MultiBriefs

Despite the importance of shielding the business and its assets from potential threats, most business owners are so busy building the business that they ignore protecting its assets. Whether the blame falls on the business owner's failure to plan or the advisor's focus on personal assets, the protection of the business assets is too often ignored. Read More >>




3 WAYS TO KNOW WHAT YOUR CUSTOMERS WANT — EVEN BEFORE THEY DO
AllBusiness

Figuring out what makes your customer​s tick​ — and by tick, I mean why they​ buy or use your product or service​ — ​is a never-ending job. Here are three customer insights ​that will help you and your brand ​better understand what your customers want for this year and going forward. Read More >>


WELCOME TO THE INAUGURAL ISSUE
OF THE COMPASS
Gary Silverhardt
President and CEO,
North Mill Equipment Finance


As CEO of North Mill Equipment Finance, I am pleased to welcome you to the inaugural issue of our monthly newsletter, The Compass. We don't want to clutter your inbox with a useless marketing piece; rather, our goal is to help our business referral partners grow by offering value-added articles on topics aimed at improving profitability – yours and ours. Included will be marketing tips, sales ideas, prospecting techniques, economic news, and industry-specific updates, among other items.

As we emerge from the Great Recession, the equipment finance business is enjoying renewed growth. With a healthy economy, we are seeing increased demand for business-essential equipment in the transportation, construction, manufacturing, agricultural, materials handling, and other industries. At North Mill, we are at the forefront of the small-ticket equipment finance business and are poised to take advantage of this growth by providing competitive financing terms, even to challenging credits that may not be able to access more traditional financing. Our automated processing systems, decades of industry experience and in-house expertise offer our business referral partners unparalleled responsiveness and support, and our streamlined application process, rapid turn-around and flexible terms enhance your ability to close more sales and realize higher profits.

Having led this company for almost fifteen years, I have seen the ups and downs of the equipment finance industry, and I am proud of our continued participation in it. Our volume has been increasing month over month since 2013 and, to date, we've processed more than $1 billion in credit applications. We had a banner year last year, exceeding all our goals for volume and profitability; we've worked with many new business referral partners and with old friends as well. While others have come and gone, we have remained as a national presence, and we intend to be here to support our growing base of referral partners now and in the future.

I hope you find this inaugural issue of The Compass helpful and informative. Please pass it on.

WHICH TYPE OF EQUIPMENT DO MOST OF YOUR CUSTOMERS REQUEST?

Select all answers that apply:
Transportation
Agricultural
Construction
Materials handling
Medical
Manufacturing
Other
Submit Answers >>

EQUIPMENT SPACE POISED FOR BREAKOUT 2015
With growth expected to top 3%, a new report from the Equipment Leasing & Finance Foundation lays out global and domestic trends impacting capital spending and economic growth.

The key takeaway? 2015 is poised to be a breakout year. Read More >>

For more information on articles in The Compass, or if you're interested in learning how to become a North Mill Referral Agent, please email Don Cosenza at dcosenza@northmillef.com or call 203-354-6018.


This newsletter includes links to other websites and the content within. The articles that link outside this newsletter have not been generated by, nor are they endorsed by, North Mill Equipment Finance. The aggregated content is simply intended to provide direct access to information that a referral agent may find useful.

50 Washington Street, 10th Floor
Norwalk, CT 06854
RemoveMe

This email was sent to ##email## by North Mill Equipment Finance, powered by Powered by Corporate Briefs

Engage your customer base. Launch your Corporate Brief today >>

Archive | View Online | Unsubscribe | Subscribe
Powered by Corporate Briefs