North Mill Equipment Finance
April 27, 2015    |    Issue 3     

Executives Agree: Business Outlook Over Next 4 Months Looks Good



Although there is evidence everywhere, some business people in the construction industry remain hesitant that now is the right time to invest in growing their businesses.

For those who are reluctantly waiting for an all-clear sign — and that now is a good time to make a move and upgrade their equipment — this would be the first time since the recession started that the good news is nearly undeniable.
Read More >>


Grow Your Business

ARE YOU USING SOCIAL MEDIA TO LEVERAGE YOUR BUSINESS? HERE'S HOW TO START
North Mill Equipment Finance

In today's business landscape, there's really no excuse for business owners to not be utilizing social media. As a Referral Agent, you should be no exception to this. This article will provide an overview of the ways equipment brokers have been using social media to its advantage over the last several years, including a few actionable tips for your own brokerage. Read More >>




POWER UP YOUR PROSPECTING: PART III
North Mill Equipment Finance

In our first two issues of The Compass, we introduced the first and second of a five-part series on savvy prospecting techniques. Here's the third installment on 10 tips for turning opportunities into funded deals. Read More >>




US EQUIPMENT FINANCING FIRMS SEE STRONG GROWTH
MNI News

New business reported by U.S. companies that provide financing for capital equipment and software is growing at a double-digit rate as customers add machinery and workers in response to an accelerating national economy. Read More >>




THE POWER OF WORD OF MOUTH MARKETING AND HOW YOU CAN DO IT
Business 2 Community

Why does word of mouth marketing work so well? The initial answer is obvious — trust. You are much more likely to trust a recommendation from a friend over a company. For example, if I am thinking about buying a car, I am more likely to listen to my neighbor's recommendation about his experience than that Volvo ad on TV. Read More >>




BANKS FACE GLOBAL PUSH TO PREPARE FOR INTEREST RATE RISE
Bloomberg

Global central banks have pushed interest rates to historic lows in a bid to counter the worst financial crisis since the Great Depression. Regulators are concerned that some banks may not be prepared for when the monetary policy tide turns and rates start to increase. Read More >>




4 THINGS TO KNOW WHEN MARKETING TO MILLENNIALS
Adweek

If anyone understands the millennial mind (or that of Gen Z, coming up right behind it), it's Kevin Lyman. Since founding the live music event and brand strategy firm 4Fini in 1995, Lyman hasn't just immersed himself in youth culture — he has helped brands like Truth, Ernie Ball and Journeys stay connected to it. Read More >>


HELP YOUR DEALERS MOVE NEW EQUIPMENT FASTER AND EASIER
When it comes to moving new equipment off the shelves or off the lot, dealers often need an incentive to help them promote shiny, brand-spanking new collateral vs. units designated as "pre-owned." After all, new equipment usually brings in more money – the cost is higher and the margins are better.

To help our Referral Agents in turn help their dealers sell more new equipment, North Mill has established its "10-10 program." With 10-10, customers benefit from lower pricing and lower down payments. Indeed, they'll enjoy a 10% reduction in both interest rate and down payment from our standard — hence the name, 10-10.

What's more, the program also offers increased lending limits on lower credit qualities. So all in all, a greater number of customers will have an opportunity to purchase more equipment at better overall pricing.

For more information on 10-10, please contact Don Cosenza, CMO, North Mill Equipment Finance, at 203-354-6018 or email dcosenza@northmillef.com
North Mill's New 10-10 Program
10% reduction on down payment requirements

10% reduction on interest rate requirements

Increased lending limits on lower credit qualities

WHAT ARE THE 3 MOST IMPORTANT THINGS YOUR LENDER MUST PROVIDE TO MEET YOUR DEALER AND CUSTOMER NEEDS?

Text boxes will take you to the survey:
Submit Answers >>

MONTHLY CONFIDENCE INDEX SITS AT 70.7
Designed to collect leadership data, the index reports a qualitative assessment of both the prevailing business conditions and expectations for the future as reported by key executives from the $903 billion equipment finance sector. Confidence in the equipment finance market is 70.7.

In April, 59.3 percent of respondents indicate they believe their company will increase spending on business development activities during the next six months. Read More >>

For more information on articles in The Compass, or if you're interested in learning how to become a North Mill Referral Agent, please email Don Cosenza at dcosenza@northmillef.com or call 203-354-6018.


This newsletter includes links to other websites and the content within. The articles that link outside this newsletter have not been generated by, nor are they endorsed by, North Mill Equipment Finance. The aggregated content is simply intended to provide direct access to information that a Referral Agent may find useful.

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Norwalk, CT 06854
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