North Mill Equipment Finance | The Compass
December 22, 2016    |    Issue 20
Start With a Purpose, Build Your Marketing From There
Regardless of the type of industry you're talking about, marketing is a fact of life. While brand awareness is always important, it isn't necessarily the true driving force behind your campaigns.

If you're an equipment broker that really wants to see your business continue to grow and evolve, you need to first begin with your marketing's purpose and build out from there.
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Trump rally makes Deere, Caterpillar and mining stocks great again
Forbes

President-elect Donald J. Trump is helping to propel heavy equipment and mining stocks to new one-year highs as investors speculate on the impact of his economic agenda. Read More >>

Durable goods orders surge 4.8 percent in October
CFO

The Commerce Department said orders for items meant to last three years increased $11 billion, or 4.8 percent, to $239.4 billion last month, following a downwardly revised 0.4 percent drop in September. Economists had predicted a 1.7 percent gain. Read More >>

US business borrowing for equipment rises 6 percent in October
Reuters via CNBC

Borrowings by U.S. companies for capital investment rose 6 percent in October from a year earlier, the Equipment Leasing and Finance Association said. Read More >>

Hyundai to offer Trimble-ready wheel loaders and excavators
Equipment World

Hyundai recently announced a Trimble-ready option for some of its machines. Selecting this option, which the company says is "coming soon," will outfit Hyundai wheel loaders and excavators with factory-installed Trimble machine control and positioning systems Read More >>

Rise of ransomware: How to protect your business
MultiBriefs

There will probably never be a clear account on how many types of threats lurk on the World Wide Web, but one thing is for sure: We have never been in more danger from cyberattacks. Read More >>

5 TED talks every business owner needs to watch
Fortune

When you're running a small business, the last thing you need is to waste time watching videos online. That is, unless those videos might help your bottom line. Read More >>

Heavy-duty truck orders rise for first time in nearly 2 years
The Wall Street Journal

Orders for heavy-duty trucks rose in November from the same month in 2015, the first such increase in nearly two years, in a sign that trucking companies see the freight market bottoming out. Read More >>

Deciphering the new lease accounting overhaul
Vancouver Business Journal

Although the new rules don't go into effect for another two or three years, businesses should take a closer look at processes, collect data and start making a plan now. Read More >>

Image Map

GLOBAL CONSTRUCTION MARKET TO HIT $298B BY 2022
Market research and consulting firm Allied Market Research forecasts the global construction equipment market will create $288.8 billion by 2022, and will have a compound annual growth rate of 9.2 percent from 2016 to 2022. Read More >>


For more information on articles in The Compass, or if you're interested in learning how to become a North Mill Referral Source, please email Don Cosenza at dcosenza@northmillef.com or call 203-354-6018.


This newsletter includes links to other websites and the content within. The articles that link outside this newsletter have not been generated by, nor are they endorsed by, North Mill Equipment Finance LLC. The aggregated content is simply intended to provide direct access to information that a Referral Source may find useful.

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