Once upon a time, word of mouth was one of the most important ways to drive business. With the click of a button, a consumer can either drive business to a hotel or drive it away by posting an online review. Recently, at the International Hotel, Motel + Restaurant Show...
It can give us a headache, but we all know how important analytics are for judging the success of our websites. While there are paid analytics options out there, they tend to be expensive, so most utilize Google Analytics, which is free.
Hotels are poised to see healthy growth in 2014, according to data from the February 2014 TravelClick North American Hospitality Review. Both the transient (individual business and leisure travelers) as well as the group segment are seeing gains in occupancy and ADR for...
Hoteliers, led by the biggest brands, must get tough on online travel agencies, according to a panel of CEOs during the 17th International Hotel Investment Forum in Berlin.
With the exponential rise in mobile bookings, hotel and travel suppliers are investing more heavily in digital advertising campaigns year over year. However, there is some confusion in the industry about best practices, reputable...
There was a time in the not-so-distant past when the American Hotel & Lodging Association was teetering on irrelevance. During the 1970s, '80s and even the 1990s, the association was strictly an "old boys' club," run mostly by provincially minded independent hotel owners...
Temecula's tourism officials are making sure the flocks of red-and-white winged Canadian snowbirds that visit the area know about Old Town and Wine Country. Annette Brown, marketing manager for the Temecula Valley Convention & Visitor's Bureau, said the agency started aggressively...
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