CHLA Industry Headlines
June. 10, 2011

Survey: Business travel will surge in summer
Los Angeles Times
With summer nearly here, you might expect to see a jump in leisure travel — a chance for families to take vacations while the children are out of school. But with the economy showing signs of rebounding and companies loosening the purse strings on travel budgets, a new survey suggests that business travel will surge during the summer while leisure travel will remain about the same as a year earlier.More

4 creative ways to reward your Facebook fans
American Express Open Forum
A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base — and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans.More

Los Angeles City Council approves hotel marketing plan
L.A. Daily News
Hotels in Los Angeles will have new support to keep rooms booked under a tourism marketing plan unanimously approved by the City Council. The tourism marketing program is expected to raise about $11.5 million per year to market tourism, specifically benefiting about 160 hotels with 50 rooms or more.More

3rd Annual Auction for Education
The CH&LA Education Foundation Annual Auction is now closed. Over 65 auction items were donated by hoteliers and tourism operators from all over California. The auction raised over $14,000 for the Scholarship Program, which will award scholarships to 11 students in Hospitality and Lodging Industry programs this year.More

Groupon and Expedia partner to launch travel deals site
Groupon and Expedia have joined forces to create Groupon Getaways with Expedia, an unprecedented offering that will connect consumers with high quality travel offers and give travel suppliers brand exposure among millions of shoppers. More

Top reasons Americans are choosing to vacation within their state
Hotel News Resource
Cambria Suites has found in a recent survey that more Americans (67 percent) are planning to take a summer vacation this year than those who took one last year (62 percent). Vacations close to home are on the rise, with a quarter (25 percent, up 4 percent from last year) of Americans planning to vacation close to home and stay in a hotel, and 19 percent (up 6 percent from last year) of Americans planning to enjoy a stay-cation (i.e., at home) this year.More

US Labor Department reports strong job growth in travel industry
Travel Pulse
The U.S. Labor Department's just-released jobs report illustrates the U.S. travel industry's ability to create jobs. The report shows the travel industry added 14,900 jobs in April, and in the first four months of 2011 expanded employment payrolls by 59,300, accounting for 8 percent of all jobs created so far this year.More

Social media: What most companies don't know
Harvard Business Review
Social media has arrived, but companies still aren't sure what to do with it. This research shows how most companies really use social media — and what the most effective users do differently.More