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CHLA Industry Headlines
Oct. 2, 2009
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California Tourism Hit by Wildfires
from Article Maniac
The cost of the California wildfires this summer has surpassed $100 million, and the figure continues to climb. This amount only accounts for the price of firefighters, equipment and materials. It doesn't even take into account loss of life, property or natural resources. Add these to the bottom line, and the price tag balloons into the billions. California tourism is just one of the many casualties. More

Grass Isn’t Always Greener
from Hotels Magazine
Water conservation tools like low-flow faucets and aerated shower heads have become standard in many hotels across the world in recent years, but the industry has been a bit slower to limit the water flow outside. At properties where sustainable landscaping practices have taken root, however, hoteliers are seeing considerable return on investment while also creating unique—and not necessarily diminished—landscape aesthetics. More

2009 Wage Compensation Survey is Now Available!
from CH&LA
CH&LA and WageWatch are excited to announce the release of the newly completed 2009 Wage Compensation Survey for the lodging industry. This is the fourth year of this survey; that includes compensation for 38 key lodging positions, in 12 major areas and 52 sub-markets for both full and limited service properties. More

Even Tarnished, California Still Shines for Hawaii Tourism
from the Pacific News Journal
Tourism officials and travel agents say there are indications a month-long media saturation of Los Angeles has raised the level of interest in a Hawaii vacation. But in spending millions to market heavily in California, the Hawaii Tourism Authority and the Hawaii Visitors and Convention Bureau are taking a risk. More

Flat Is the New Good
from The Times-Standard
In the prevailing doom and gloom atmosphere, the temptation is overwhelming to grasp at straws of good economic news. Therefore, Humbolt county is happy to share some economic indicators for the Humboldt tourism industry that in any other year would be somewhat embarrassing, but which are a cause for pride right now -- especially compared with how bad things are elsewhere. It's all relative. More

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California Fosters Online Travel Community
from PR Week
The California Travel and Tourism Commission launched its "California Fives" online community to promote the diversity of the state's attractions and increase travel through social media and user-generated content. The effort is an extension of its “Inside Scoop” campaign on www.VisitCalifornia.com. More

Cumberland Valley Visitors Bureau names new Director of Tourism
from the Sentinel
The Cumberland Area Economic Development Corporation Board of Directors confirmed today that Shireen Farr has been named the Director of Tourism for the Cumberland Valley Visitors Bureau. More




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