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CHLA Industry Headlines
Oct. 30, 2009
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Ontario, California, Hotels Enhance Marketing Efforts
from Hotels Magazine
Ontario hotels banded together and agreed to pay a marketing assessment fee to the Ontario Convention and Visitors Bureau. The Ontario Convention and Visitor's Bureau is using the money to help market and increase business for two newly created local hotel districts. More

It is always nice to be nominated!
from CH&LA
Hoteliers, do you have any Stars of the Industry? Enter your top employees into the California Hotel & Lodging Association’s (CH&LA) Stars of the Industry Awards. CH&LA & the California Association of Bed & Breakfast Inns (CABBI) member properties are eligible to nominate one employee from their staff for Outstanding Lodging Employee, Manager of the Year, and General Manager of the Year. In addition, properties may enter their lodging property programs in five categories of CH&LA's Achievement Awards - guest services, community service, special events, good earthkeeping and Steven Porter Emerging Hospitality Leader of the Year Award. You may submit one entry per category. All entrants must be from CH&LA/CABBI/AH&LA member properties in good standing. Click here to enter or for the application.

10 Steps to Improve Search Engine Marketing
from Hotel News Now
Kent Schnepp recently shared 10 strategies for online success via search engine marketing during a webinar aimed at helping boutique and independent hotels improve their online marketing. Schnepp is chief strategy officer for the search engine marketing firm EngineWorks Incorporated, which is based in Portland, Ore. More

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Room at the Inns
from San Diego Union-Tribune
As San Diego hoteliers regroup from a financially painful summer, consumers can expect a continued stream of attractive discounts designed to fill empty rooms. With no near-term end in sight for the tourism industry doldrums, hotel operators are acting aggressively to induce visitors to seek out San Diego as a destination. More

Legoland California Proposes Hotel and Entertainment Venue
from The Examiner
While not as well known as Disneyland in Anaheim, Legoland California, a fixture in Carlsbad over the past 10 years, plans to propose a new hotel development. The Legoland theme park offers its targeted guests, which are families with children from 2 to 12 years old, rides and attractions based on the popular building blocks and figures. The proposed 137,000 square foot hotel would be located on the site of an existing parking lot for the 128-acre amusement park. More

Boreal Scheduled to Open for a Three-day Weekend
from Reno Gazette-Journal
As a result of a drop in temperatures, resorts around Lake Tahoe fired up their snow-making guns this week, but only Boreal Mountain Resort had announced plans to open for a three-day weekend. Officials at Mammoth Resort, three hours south of Reno in California, will decide today whether to open for the weekend. The resort currently is making snow. More

Hoteliers Hope that Brighter Days are Ahead
Tough economic times have been extremely unkind to the local hotel market, but hoteliers are hoping that brighter days are ahead. In 2009, San Diego hotels watched their occupancy plunge at an alarming rate from 69.9 percent in ’08 to 60.8 percent so far this year. Even worse, demand is expected to decline into the first half of next year meanwhile the city is expected to add more supply to the market due to the completion of several hotel projects currently in construction. More

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