As a subscriber to the directions, you will receive occasional messages from one of our sponsors. You may unsubscribe from future sponsor emails by clicking here.


If you can't view this e-mail, please click here.



What started out as a trend has now become a real movement. Clearly, consumers' desire for clean label products is here to stay and grow.

Formulating a truly clean label product without compromising taste, authenticity and shelf life can be a daunting task. Understanding the needs and expectations of your targeted generational group, like the Millennials, Gen X and Boomers, must be a key element in the reformulation of clean label products. Only then you can ensure that the most appropriate label changes are successfully made and that they are well received by your targeted consumer.

Much of the reformulation work being done by R&D groups should be focused on reducing or eliminating these top 8 Ingredients:


Simply creating a clean label product is not good enough to ensure it meets the standard expected by all consumers.

Millennials, Gen X and Boomers have different expectations.

What exactly are our generations'

Read here to learn the top 8 ingredients you should avoid in your formulations to meet the expectations of your targeted generational consumer.

A clean label is not just which ingredients your product doesn't contain, but also what benefits it integrates.

Now more than ever formulators are challenged to create products that do not compromise a great taste in exchange for a clean label and a more wholesome

How is this all achieved? Read here to discover the perfect example of what a clean label and nutritionally conscious formulation looks like... Tuscan Teff Bites!

50 Minthorn Blvd. Suite 800 Thornhill, Ontario L3T 7X8