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Anthony Fisher will serve as Director of Marketing, responsible for brand, the marketing department and stewardship of our soon to launch e-commerce platform. Anthony honed his sporting goods marketing skills both on the retail side serving as Senior Vice-President Marketing...

source: CSGA

Lululemon Athletica have partnered with Origin Design + Communications for their title sponsorship of the Toronto Waterfront 10K, on June 17th, 2017. Lululemon chose the marquee event of the Canadian Running Series...

source: CSGA

National Hockey League playoff teams, the Chicago Blackhawks, Boston Bruins, New York Rangers, Toronto Maple Leafs, Calgary Flames and Edmonton Oilers, partnered with Canadian tech company Mazu to create youth-focused...

source: CSGA

Spending in Canada grew by 3.46 per cent in the first quarter of 2017 on a year-over-year basis, according to the MonerisMetrics Quarterly Report released by Moneris Solutions, one of Canada's largest processors of debit and credit payments....

source: CSGA

The United States of America, Mexico and Canada have announced that they will attempt to host the 2026 World Cup. Following the 2018 World Cup in Russia and Qatar 2022, World Cup 2026 will be the first competition that expands from 32 to 48 teams. If the joint bid is successful,...

source: CSGA

For the television industry, it was like a punch in the gut: According to statements by CEO Kasper Rorsted, sports giant Adidas aims to cut back its TV spots and focus almost exclusively on digital advertising formats. This is meant to focus stronger appeal towards younger...

source: ISPO


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