Destination Marketing NewsBrief
17 Feb. 2011

Melbourne, Australia, CVB offers 'augmented reality'
MICEBTN
The Melbourne Convention and Visitors Bureau claims to be the first in the world to deliver an augmented reality product aimed at the incentive travel market.More

Las Vegas CVA continues press for more lucrative international tourists
Las Vegas Sun
The Las Vegas Convention and Visitors Authority will continue to press for more international visitors to Southern Nevada, counting on their propensity to spend more and stay longer than domestic travelers.More

Western Massachusetts destinations try attracting local tourists
The Republican
Merriam-Webster added the term "staycation" to its dictionary in 2009, defining the blend of "stay" and "vacation" as "a vacation spent at home or nearby." And, since its introduction — the result of the global economic slowdown, the word has had major implications for the tourism industry and its marketing efforts.More

Breaking News: Meetings generate 250 million room nights; $11.3 billion in state and local tax revenue
DMAI Connections
Just-released landmark research — substantially funded by the Destination & Travel Foundation — reveals that the U.S. meetings industry directly generates 250 million room nights and supports 1.7 million jobs; a $106 billion contribution to GDP; $263 billion in spending; $60 billion in labor revenue; $14.3 billion in federal tax revenue and $11.3 billion in state and local tax revenue.More

Meet the USA's newest top distinctive destinations
USA Today
They're not Orlando. And they certainly aren't Las Vegas. But that's the point of the towns on the annual America's Dozen Distinctive Destinations list, selected by the National Trust for Historic Preservation.More

Survey: More than one-third of companies report that less business travel has adversely affected their business
PR Newswire via MSN Money
As companies carefully watched their budgets in 2010, many were reluctant to send their employees on planes, trains and automobiles. A new CareerBuilder survey reports that 30 percent of companies said they cut back on business travel last year, and of those companies, 37 percent said it negatively affected their business.More

CEIR: Trade show industry continues resurgence
BtoBOnline
The trade show industry continued to bounce back from the recession, according to data released by the Center for Exhibition Industry Research. The CEIR Index increased 4.1 percent last year compared with 2009.More

How personality builds your brand online
American Express Open Forum
As brands increasingly shift to communicating with customers online, they find a wide variety of tools available: video, blogs, Twitter, Facebook, private social networks and more. What is not always clear is what kind of content to use in this new digital world.More

Optimize your social media budget
Mashable
As marketers focus on optimizing their social media programs this year, return on investment is going to be a huge consideration. As a result, marketers will — and should — take a more calculated approach towards budgeting for social marketing initiatives.More

DMAI board nomination myths debunked

DMAI is on the hunt for industry pros looking to make an impact by participating on the association's Board of Directors and the Destination & Travel Foundation's Board of Trustees. For individuals toying with the idea of submitting a self-nomination (or one for an all-star peer), we took a moment to dispel some board myths for you to consider. More

Dream Auction offers up deals on travel, advertising

What do Best Western, Airtran, American Airlines, Hertz, Hyatt, the Grand Canyon, Amtrak, Choice Hotels, Budget and the Boston Red Sox have in common? Yes, they're all related to travel, but more importantly, they've all made the top 10 auction items list for Destination & Travel Foundation's Annual Dream Auction. More

Lewisburg, W. VA., wins Coolest Small Town contest
The State Journal
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Sarasota, Fla., promotion goes beyond beaches
Sarasota Herald-Tribune
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Lancaster, Pa., hotel tax revenues rise, but still lag
Lancaster Online
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Reduced hotel rates in Fort Myers Beach, Fla., mean fewer bed tax dollars
WBBH-TV
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Sonoma County, Calif., tourism industry rebounds
The Press Democrat
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Tourism bureau touts lodging in Delaware County, Pa.
Daily Local News
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Reno-Sparks, Nev., CVA accepts separation agreement with Oppenheim
KRNV News 4
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John Ehlenfeldt appointed regional sales manager of Monterey County, Calif., CVB
Group Tour Magazine
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Joplin, Mo., CVB director resigns
The Joplin Globe
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