Feed Editor Lite (Unlicensed) 15 Jan 2009 22:12:35 GMT http://www.multibriefs.com/briefs/era/index.php en While sales are down at most nationwide retailers, the number of Telebrands products purchased in Walgreens, Target and Wal-Mart are way up, with overall sales nearly doubling since last year. "Marketers are clearly demanding more measurability and accountability from their advertising spend," says Tom Dellner, editor of Electronic Retailer and Online Strategies magazines. "In a way, [direct-response advertising] makes the big branding ad agencies look a little wasteful and indiscriminate — pouring millions into creative media buys with a hope and a prayer that it works." 15 Jan 2009 22:13:51 GMT http://www.time.com/time/nation/article/0,8599,1870762,00.html B1C464C0-944D-45B2-A31A-065BC7FC8F96 On Tuesday, struggling Internet company Yahoo chose Silicon Valley veteran Carol Bartz to turn around its fortunes after a bumpy three-year stretch. Bartz's selection ends Yahoo's two-month search to replace co-founder Jerry Yang, who relinquished the CEO post after separate deals with rivals Microsoft and Google fell through and its stock price plummeted. 15 Jan 2009 22:13:50 GMT http://www.usatoday.com/tech/news/2009-01-13-yahoo-ceo-bartz_N.htm C0C33004-3464-41DA-AADF-60EECBDCE161 Taking a page from Netflix, Blockbuster is set to announce today a partnership with Sonic Solutions for building VOD capabilities into a variety of consumer electronics devices. Without naming names, Blockbuster said that it expects the partnership's VOD technology to be built into DVRs, Blu-ray Disc players, set-top boxes, mobile phones, Internet-connected television sets and other devices. 15 Jan 2009 22:13:50 GMT http://www.hollywoodreporter.com/hr/content_display/television/news/e3i8bd9b0da7b2e5cc5e77e3fdc8137168b EB1D4C4D-C321-4FAD-8547-13A9E53B29F8 Despite the hyperbole, search is not recession-proof. Economic turmoil is shrinking the growth of all advertising spending, including search. Search is still growing, of course, it is simply not growing as quickly as in previous years. 15 Jan 2009 22:13:50 GMT http://www.emarketer.com/Reports/All/Emarketer_2000540.aspx?utm_source=IABSmartBrief&utm_medium=TextReportSearchAdSpend&utm_campaign=IAB0508&aff=IABSmartBrief 6B2A2D06-9C79-420C-A869-1F3AC0923F0F Remember when Grandma and Grandpa were confounded by the VCR? Today's senior citizens are surfing the Web, gabbing on cellphones, Skyping with grandkids and firing up the Wii game console. When it comes to technology, older Americans have done a cultural reboot. 15 Jan 2009 22:13:50 GMT http://www.latimes.com/business/la-fi-silvertech10-2009jan10,0,3665444.story 6D6F43B6-0840-45C3-95A9-352F20C14002 Mergers, acquisitions and investments in the interactive ad industry dropped sharply last year, according to a new Petsky Prunier report. Compared to 2007, last year saw a 29 percent drop in the number of publicly disclosed interactive ad segment deals. In terms of money spent, investors and acquirers shelled out five times less in 2008 than they did in 2007 15 Jan 2009 22:13:50 GMT http://www.clickz.com/3632329 D13EE1D3-840A-4E61-8DA9-FCA560C2CD49 Several big-name companies havecarved out a new take on the old notion of advertorial. Rather than relying on magazines, they are contracting with influential bloggers who bring with them their own powerful distribution networks. Rather than a long-form narrative, content is fit for the Web via blog posts, Twitter updates and YouTube videos. And the key differentiator: instead of dictating the content to lead to a sale, brands typically keep their distance to maintain credibility. 15 Jan 2009 22:13:49 GMT http://www.adweek.com/aw/content_display/news/digital/e3ice058ab1756ad165b5f0adfee7a9a151 9BDA6EF4-7F0E-4FA5-A29F-CDCFEA950588 If a brand wanted to reach out to the increasingly important Latino consumer, there were always a variety of traditional tools to grab -- traditional being the key term. Historically, little importance had been placed on Web-based marketing. But those days are over. 15 Jan 2009 22:13:49 GMT http://www.adweek.com/aw/content_display/news/agency/e3i7e37e50c920eaa553d8aa6b5eca89287 4841F7E0-372A-4150-AB31-15404220CBFA Any would-be competitive company will have been allocating a portion of its marketing budget to the Internet for years now. However, a sizable number of firms have yet to explore the full potential of online marketing, from search engine optimization (SEO) to making the most of social platforms. It is not too late to upgrade your online efforts and make 2009 the year your company became truly competitive. Here are a few New Year resolutions to help you boost your web marketing prowess. 15 Jan 2009 22:13:49 GMT http://www.seoptimise.com/blog/2008/12/five-online-marketing-new-year-resolutions.html 39724FDF-6A5F-4B92-B784-46D2E40C6247 Social networks are radiply replacing e-mail – especially with Generations Y and Z. Yet, many companies fail to grasp this new concept. They build out elaborate YouTube or Flickr pages, placing callouts and click actions that send the user outside of the social network, often to their company Web site or a lead capture page. These companies still believe they need to get these users into their prospecting databases in order to market to them. They are doing a disservice to their loyal fan base and in turn a disservice to themselves. 15 Jan 2009 22:13:49 GMT http://searchenginewatch.com/3632213 F0830D3F-7298-4E75-9678-9E08F433D0F4 With a new administration, a substantially new Congress and an array of crises that president-elect Barack Obama will have inherited from the soon-to-be-ex, the crystal ball is murky on key regulatory issues facing marketers. But a couple of things are likely. With regulatory-minded lawmakers set to oversee commerce and communications, and the credit crisis compelling even Republicans to rethink laissez-faire, there will probably be more power to oversee marketing at the Federal Communications Commission and Federal Trade Commission, and more rules about everything from product placement to behavioral marketing. 15 Jan 2009 22:13:48 GMT http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97671 8D16ADF1-C9CA-4E0E-8132-5A9C44D3712A 15 Jan 2009 22:12:35 GMT DD3C7F8E-58CC-45E8-86DC-574BD08C23FB