Crafting alluring and effective posts on social media
By Emma Fitzpatrick

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While Pinterest, Twitter, Facebook and the like all fall under the umbrella of social media, using each platform requires an individualized set of tricks and tips. A new study recently found the most effective tips and guidelines for posting on different social media outlets. Implementing these tips will allow your business to see a higher number of likes, retweets, views and — most importantly — engagement.

INDUSTRY PULSE

Which social media platform best fits your business?
  • 1. Facebook
  • 2. Twitter
  • 3. Pinterest

For these secrets to have a larger impact, your social media manager has to closely analyze your analytics. Facebook's new insights will help break down who your audience is and what type of posts have been most effective.

Below are universal tips for creating alluring, yet highly effective posts on all the social media platforms.

Facebook

While users are more drawn to read negative news stories, posts on Facebook are more successful if they're positive. Facebook posts are shared and liked more when they focus on the good in life. On social media, your audience is looking for ways to be uplifted. Post pictures, quotes and statuses that will be sure to inspire, excite or have your fans laughing.

When you post a link on Facebook, you want to be sure to not give away too much information. Offer a tidbit or tantalizing quote from your link to encourage your audience to make the click.

It's all too easy to forget that social media is at its heart social. Translation? When a fan comments on your page, a like back by the company just doesn't cut it. Simply liking a comment is too passive. Begin a conversation with your fans who engage on social media. Comment back, share their enthusiasm, offer more advice, or mirror the syntax and tone of their comment.

When you converse and interact with your users, 90 percent of customers would recommend a brand.

Twitter

Twitter is the best social media platform for sharing data. Conversations are much more apt on Facebook. That being said, tweets with questions, facts, figures and other bite-sized takeaways are the most effective format for a tweet.

While it's extraordinarily tempting to abbreviate everything on Twitter due to the mere 140 character limit, don't — especially on business accounts. You want to use capital letters, grammar and punctuation correctly. When you abbreviate on Twitter, it looks lazy and unprofessional — and your fans will not be impressed.

Organize your Twitter followers into lists, and when you post on a topic that a handful of your followers love, mention them in a post. Further, if anyone retweets you, be sure to go the extra mile and thank them for their engagement. Manners on Twitter will help you hold onto the fans you already have, and avoid losing followers due to careless mistakes.

Pinterest

On Pinterest, images with faces are repinned 23 percent less than others. Faces of strangers are not suited for repinning. When your brand uses Pinterest, be sure to showcase images with universal appeal — and that means no faces.

Since Pinterest is image driven, colors and Photoshop edits are extremely important. Pins with multiple dominant colors get three more repins than solitary color schemes. Plus, images with red and orange get pinned twice as more. As far as image saturation goes, 50 percent color saturation is the golden number — it increases repins by four times compared to 100 percent saturation.

Image composition is at the forefront of Pinterest posts. Portrait, or vertical, photos performed better than horizontal images.

Implementing these proven tips for success on social media platforms will ensure your engagement skyrockets.

Emma Fitzpatrick is an assistant account manager at Garden Media, a public relations firm that specializes in the lawn and garden industry. Emma received a degree in English from West Chester University.