To survive in 10 years, your business will need …
By Emma Fitzpatrick

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For any business, it's really easy to get caught up in the day to day, but stepping back and taking a look where your business needs to be is the key to success. Big or small, no business is guaranteed a fruitful financial year. In fact, maintaining your popularity with customers is hard work — and you always need to be 10 steps ahead.

INDUSTRY PULSE

Which social media platform will emerge as top dog in the next 10 years?
  • 1. Facebook
  • 2. Twitter
  • 3. Pinterest
  • 4. Instagram
  • 5. Other

A recent study surveyed professionals about the next 10 years of marketing. Read on to discover what your business needs to remain thriving (and relevant) in 10 years.

Biggest Change

If your business wants to make it in 10 years, you'll need public relations — plain and simple. The future of business will shift to a focus on content marketing and PR thinking.

As consumers continue to gain more and more power via social media, businesses cannot invest all of their time pushing product. To gain long-term loyalty, all businesses need to spend more time brand building and gaining customer trust.

Marketing as Entertainment

In the past, businesses could get by (and gain success) by simply sticking with the "Buy More of Our Stuff!" message. But looking toward the future, there's going to be a major transition and the "Buy, Buy, Buy" message will end up hurting your brand.

Audiences want marketing and advertising to entertain them, which makes sense given the shift to PR thinking. Entertaining audiences will allow your brand to connect with the consumer on a more personal level. Basically, those who laugh together, stay together.

Social Media Star

It's predicted that Facebook will remain the primary platform to communicate and build relations with consumers. However, Facebook fatigue is already setting in, and I'm not convinced it will stand the test of time (and attention spans).

Image-driven sites, like Pinterest and Instagram, seem to be the new consumer favorite. Twitter, conversely, will be the platform for businesses to advertise and push products. Here, businesses will advertise to millennials at no cost to them.

Future of Advertising

TV advertising is predicted to remain relevant for the next 10 years, but the medium may change. People will more than likely be streaming select shows and channels online or on their mobile devices rather than watching cable.

Advertisements are expected to be just as entertaining as the television shows themselves. Think Superbowl ads all year long. Following and keeping up with the trends will define the success of your business — both now and in the future.

Emma Fitzpatrick is an assistant account manager at Garden Media, a public relations firm that specializes in the lawn and garden industry. Emma received a degree in English from West Chester University.