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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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For the first time in eight years, the percent of women on U.S. corporate boards declined last year. Despite more evidence about the benefits of the increasing the number women on boards (such as better decision making), and mounting pressure from groups like State Street...

source: Harvard Business Review

Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. And today, with learning management system (LMS) options that seamlessly integrate with your online community,...

source: Higher Logic

When our books revealed that we were going into the first year of a balanced budget in about 5 years it presented both a shock and an opportunity: a chance to change the way the association sees and works with the sector. It opened the door for fresh eyes and a new perspective...

source: Association Success

Your organization’s data can be your best friend or your worst enemy, depending on how you prioritize and strategize. When maintained and managed well, your dataset can provide valuable insights into your constituents, their behavior and their relationship with your...

source: YourMembership

Not surprisingly, job opportunities ranks as one of the top benefits an association can offer its members, specifically Millennials. However, this is not always a key area of focus for organizations.

source: Abila

If your organization relies solely on freebies, incentives and discounts to get your members to renew their memberships, it won’t take long before you notice this isn’t working. That’s because there is a fundamental problem...

source: SBI Management

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