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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Why is it that when a group of managers gets together for a strategic planning session they often emerge with a document that’s devoid of “strategy,” and often not even a plan? The problem is the lack of an effective “method” — a systematic...

source: Harvard Business Review

To surprise and delight attendees is the backbone of event marketing. That means delivering the personalized experiences your guests expect. Attendees want you to be able to tell them which sessions they’ll be most interested in, which booths they’d like to visit,...

source: Meetings Net

Looking back over the past ten years, we have witnessed very stable growth in membership counts and continued the maintenance of positive membership renewal rates. However, this has not represented a changeless marketing environment. Here are some of the major changes associations...

source: Membership Marketing Blog

Size, opportunities, industry and membership base are just a few variant elements to consider about how the way your association runs. However, one thing that remains steady is the necessity for strong leadership.

source: Web Scribble

It is one thing to commit to a pathway towards innovation. Bringing people along the road with you, however, can be an innovation project in itself. The process of teaching a new framework, or inspiring your team to embrace a different methodology, is its own opportunity...

source: Association Success

The results of years of member research show that high-performing professionals tend to move through three stages during their career. These career stages showed up for all professionals no matter what industries or professions they are...

source: Smooth the Path

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