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Monetize mobile ASAE Share    
Many associations are stepping into the mobile space with smartphone and tablet apps that members can use at conferences and to access useful content. But with the price tag to create an app starting at a few thousand dollars, associations are finding savings in new places and learning how to get a solid return on their investment. More
Work smarter, not harder: Leveraging association content Aaron Wolowiec Share
Picture this: All of the pre-planning for your organization's largest annual conference of the year is safely behind you. The welcome reception, the golf outing, the award luncheon, the expo, the breakout sessions and the closing night celebration are all a distant memory. There are five minutes left until the closing keynote presentation concludes. You're ready to collapse. What's the last thing on your mind? Curating, repackaging, repurposing and leveraging content. More How to get engagement in your online education Social Fish Share
Participants in online programs are increasingly less willing to passively listen. It's becoming essential that online learning opportunities, like face-to-face opportunities, include audience interaction. Session leaders need to engage their audiences by understanding and using the selected platform's collaboration tools. More A leap year lesson on correcting leadership drift Harvard Business Review Share
We all know why leap years exist, right? Our calendars get out of sync with the solar system so we must periodically get our human calendars back on track with the celestial ones. In other words, Feb. 29 is all about correcting drift. Without those corrections, things become more and more out of sync. Not a bad metaphor for work, life and leadership. More
The brutal truth about social media: It's OK to be a little antisocial Ad Age Share
Many social-media experts insist that a two-way conversation between marketers and consumers is the whole point of social, and anything less than that is a reflection of outdated, broadcast-style thinking. But the reality is that many people follow and "friend" brands simply because they want to hear from those brands, not necessarily talk back. More Get invested in developing your new leaders Management Excellence Share
Unfortunately, many experienced leaders (those promoting the first-timers) will, under the cone of silence and with a bit of truth serum, admit to perpetuating a "promote and run" approach. While few of us have time to hold hands — and that's not healthy for anyone anyways — we all have an obligation to ourselves, our firms and those we've put into roles of responsibility, to do a better job with this important development task. More Membership renewal tips you can use Membership Marketing Blog Share
When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. And this is particularly the case with membership renewals. Because renewals generate a high overall response rate, testing can produce very solid statistical outcomes and those outcomes can have a big impact on your organization. More |
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