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As the saying goes, you are either growing or you are dying. But in today's marketplace, it's no longer about growing or not. It is about growing faster today than we did yesterday, and doing so in spite of the larger context in which we now operate. In this engaging, case-study-rich session, keynote speaker Peter Sheahan will unlock the keys to accelerating growth in your team and your organization in order to:
• Help you understand the difference between arbitrary double-digit growth targets and true ambition.
• Define the levers you can pull to create a growth-enabled culture defined by innovation, excellence, and accountability.
• Provoke you to reflect on the critical role you play as a leader to unleash the necessary appetite for intelligent risk-taking and action orientation required for growth.
• Introduce you to the three critical questions required to ensure market relevance and position your organization for accelerated growth.
• Orient your thinking toward alignment and the reduction of friction inside your organization.
As the founder and group CEO of Karrikins Group, Peter Sheahan is internationally known for his innovative business thinking and thought leadership. He will present "Accelerated growth: Building organizations and teams capable of sustaining growth through a culture of innovation, courageous leadership, and aligned individuals" on Wednesday, 12 June, at 11:30 a.m.
|The conference is beginning to sell out: Here's what's still available
Two weeks ago, we announced that, due to the popularity of this year's event, both conference hotels have sold out. But here's a list of hotels around Vancouver ready to host you if you haven't booked your room yet.
Since then, registrations for the conference have continued to move quickly. Here's what's still available, and we encourage you to act quickly if you're interested:
• Standard conference registrations. This gets you into all four days of the conference.
• Day passes. These are still available for the Sunday, Monday and Wednesday of the conference.
• Pre-conference events. We have a limited number of spaces left in the Strategic Adviser Forum and Digital Signage Master Class, both taking place on Sunday, prior to the official start of the conference.
• Welcome Reception tickets. These are included with the full and standard conference registrations, as well as with a Sunday day pass. You can also buy individual tickets to join us at Sunday's Welcome Reception at the Vancouver Convention Centre.
• CMP and SCMP exams. If you've applied to take either exam at the conference and been approved, you still have time to register for the exam. Register for the exam at least one week prior through the link in the approval email.
If you indicated when you registered that you are a Business Leader, you're invited to join the Executive Summit on Wednesday morning:
The CEO as the North Star
Employers have the opportunity to take the lead on change and act with purpose. The 2019 Edelman Trust Barometer shows organizations can hold more trust in "my employer" than any single institution, with a strong majority saying CEOs should take the lead on change.
In this session you will learn:
• Why people are turning to business to create positive change.
• The issues employees and other stakeholders want CEOs to speak out about.
• How to activate the employer-employee contract.
• Using the 2019 Trust findings, this data will better inform internal and external communication strategies.
Anyone with an "ES" on their conference badge is welcome to attend.
|Insights from conference speakers
Check out some resources from our conference speakers before you arrive.
Interview with keynote speaker Celeste Headlee
In this interview from the IABC International podcast, host Dan Gold talks with journalist and author Celeste Headlee about rediscovering meaningful conversation.
Celeste will give the keynote address on Monday, 10 June at 9 a.m.
Reflecting on the State of Employee Communication
by Lee Smith
We recently launched our 11th State of the Sector survey, now the biggest annual study of its kind in the internal communication space. The results paint a picture of a profession in the throes of its adolescence.
Lee Smith will co-present the session "The hallmarks of great internal communication" on Monday, 10 June.
Rethinking Crisis Communication
by Daniel Munslow
Today's risk landscape does not allow for companies to start tackling a crisis when it breaks; rather, they need to proactively work on a three-dimensional resilience plan.
Daniel Munslow will present "Thinking forward: Rethinking crisis communication" at the IABC World Conference on Tuesday, 11 June.
CONFERENCE APP FEATURE HIGHLIGHT
To send a message through the conference app:
1. Tap on the Attendees icon.
2. Find the person you would like to message and tap on their name.
3. In their profile, tap the message icon.
4. Write your message, then tap Send.
To check your messages:
1. To check if you have any messages, look for My Messages in the side nav.
2. If you have a message, there will be a red circle with the number in it.
3. Tap My Messages to see who's contacted you.
For details on these and other app features, just tap the "How to use the app" icon on the home screen, or check out the Conference Brief archive.
All conference registrants receive an email invitation to download the app and sign in to see all the features. You can also download it from the Apple or Google app stores; just search for "IABC World Conference."
| || SHARE YOUR CONFERENCE EXPERIENCE
Whether you plan to be there in person or follow along online, it’s not too soon to jump into the conference conversation using the #IABC19 hashtag.
Extend the conversation
If there are session topics that are of particular interest to you, feel free to start the discussion early on IABC's LinkedIn Group.
Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like seeing tailored emails — they’re beginning to expect it. That’s why personalization is one of the most effective ways to improve email conversions, but only if executed properly.
Traditionally, the B2B space was one that had no place for emotions. It was all about information — features, benefits, prices and comparisons. The marketplace was tightly knit with most players in a specific industry knowing the other players. Advertising and visibility were directly proportional to the depth of a brand's pockets.
The internet changed all that. Until then, information was the domain that solely belonged to the "experts." Now it became freely available and customers became aware of their own needs. New players from parallel fields entered the market and competition grew.
Business 2 Community
Content marketing is the idea that your brand content (blog posts, social media, videos or emails) implicitly does your marketing for you. Compare this to traditional, explicit marketing, like purchasing a TV ad or putting "buy now" over a product.
Content marketing has surged to the front of our marketing approaches in the digital age, as more and more people get online to share their expertise and passions with others. Done correctly, content marketing is a way of providing your audience with free value while leading them to desire your paid products.
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