ICA Industry News
Dec. 2, 2009

Giant Eagle Joins the International Carwash Association's WaterSavers Program
ICA
The International Carwash Association™ announces Giant Eagle, Pittsburgh, Pa., as the newest member of its environmental recognition program, WaterSavers™. WaterSavers is a new marketing program designed to help professional car washes promote their environmentally friendly business practices. Giant Eagle joins the ranks of several top-chain car washes in the WaterSavers program, including Autobell, Brown Bear Car Wash, Mister Car Wash, Mr. Clean Car Wash and Splash.More

Your Road to Recovery Starts Here
Professional Carwashing & Detailing
This past June, the International Carwash Association gathered together 20 of the industry’s best and brightest for a think tank session. Their goal: Identify the opportunities and challenges for carwash business owners and suppliers/manufacturers in 2010.More

Illinois American Water Proposing $60 Million Rate Hike
Fox2now St. Louis
Illinois American Water customers could soon be paying more to turn on the tap. The water company is proposing a $60 million dollar rate hike. Lisa Stout's Alton car wash business depends on two things: good weather and water.More

Car Wash Manager Still Driven to Keep Local Customers Happy
The Post and Courier
According to Eric P. Wulf, executive director of the International Carwash Association, the car wash business has been growing steadily over the years. During the past year or so, customers have been getting cheaper basic car washes instead of the more expensive deluxe treatments. Still, when it comes to the business, some forces are more powerful than a recession. "Weather trumps everything," Wulf said.More

2010 Will Feel Full Stimulus Boost for Water: Analysts
WaterTech Online
The impact on water industry companies of most of the federal stimulus spending on water/wastewater infrastructure will be felt in 2010, financial analysts at investment firm Janney Montgomery Scott (JMS) wrote in a November 24 report.More

How to Market Your Business with Facebook
The New York Times
Business owner, you might want to friend Facebook. A growing number of businesses are making Facebook an indispensable part of hanging out their shingles. Small businesses are using it to find new customers, build online communities of fans and dig into gold mines of demographic information.More

Why Some Merchants are Saying Yes to SaaS
MultiChannel Merchant
When determining your total e-commerce spend, you have to identify all online expenses, such as IT costs, personnel for marketing and merchandising, content and outside services, among other things. The costs add up quickly, which is why Software as a Service (SaaS) is a growing trend in where multichannel merchants are putting their e-commerce dollars.More

Google's Ad Empire is Good for Small Business
PC World
Google is the leader in online search and search-based advertising, and recent acquisitions are designed to expand the vast Google empire. Critics take exception to Google undercutting traditional marketing channels, but the evolving advertising landscape levels the playing field for small and medium businessesMore