The Exhibitorial
26 Feb. 2010



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10 Things You Can Measure at Your Next Trade Show
Skyline Exhibits
Many people seem to think the only measurement for trade shows is a count of how many visitors' badges were swiped at your booth. Here are 10 things you can measure to help you hone your trade show marketing strategies.More

Social Media Skepticism Wanes
Successful Meetings
Social media use in the meetings industry has gained significant traction in 2009, helping planners increase audience engagement, design educational programs, deliver a broader networking opportunity, garner instant feedback and provide new sponsorship opportunities.More



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The Slow Road to Recovery
Successful Meetings
After a horrendous 2009 for the meetings and incentive industry, it seems that planners and executives alike are beginning to take a more rational approach to face-to-face events in 2010. The waves of cancellations are behind us, and planners are again able to put out feelers -- but are they translating into bookings?More

Personal Space!
Expert Business Source
We talk a lot about how to meet our customer's needs and about being attentive. While it is always true that we need to be aware of our customer's wants and needs, it is just as important to respect the wishes of the customer. The issue today is having respect for the personal space of your customers.More



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Labor Restriction Lifted at San Jose Convention Center
San Jose Business Journal
Convention decorators will no longer be required to go through Team San Jose when hiring labor for events at the San Jose Convention Center. More

How To Work Franchise Trade Shows Part 3
Franchise Update
This last installment of a three-part series provides quick tips for greater success at the show, and the final ingredient for making the most of your trade show spend: What to do after you get back to the office to increase your franchise sales?

For part two of this series, please view the 5 Feb. issue of The Exhibitorial.

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No Business Like Show Business
MarketingWeek
In today's digital world where brands struggle to present a human face, trade shows offer an excellent chance for face-to-face contact, which, a study suggests, may boost customer loyalty by creating subconscious connections.More

Trade Show Uptick May Indicate Stronger Economy
Daily Herald
The troubles at McCormick Place aside, business seems to be looking up in the convention and trade show sector -- and, according to Ken Buckman, perhaps for the rest of us as well. "People don't seem to realize that trade shows are a pre-indicator of what will happen in the economy," Buckman says.More

Regional Trade Shows Display Resilience
Khaleej Times
The Institute for International Research, the Middle East's biggest trade and consumer event company, is upbeat for 2010 and is predicting continued growth for its exhibitions' business. "This year will no doubt prove challenging in terms of trading for virtually all sectors of the economy," said John Hassett, Managing Director of IIR Middle East.More