The Exhibitorial

Photo Synthesis: How Canon Turned the User-Generated Project Imagin8ion into a Portfolio of Live Events

18 May 2012 13:05:30 CDT

Canon last November held a red-carpet premiere at New York City's Museum of Natural History to launch "When You Find Me," a short film inspired by eight winning photos submitted in an online user-generated contest. During that evening, 600 guests filed through a gallery that showcased each of the more than 96,000 submissions before the film was viewed in the museum's Samuel J. and Ethel LeFrak Theater. The occasion could have been the culmination of the contest, but like a true premiere, it unleashed a series of live events that continue to shine the spotlight on Canon and the photos.

Investing in live events: Q&A with Matt Pensinger Senior Vice President – managing director, Jack Morton Worldwide

18 May 2012 13:05:30 CDT

When asked about marketing investments in live events, Matt Pensinger, senior vice president and managing director, Jack Morton Worldwide, said, "Clients often are putting more into generating their own media. They're creating content and coming away with elements they can use across their entire marketing program — for example, at a conference, harvesting content, and presentations and other pieces of media that they can repurpose and push out through social media or other channels or use in other ways. It's an investment in their own media elements. The live event is still that focal point for the deepest engagement that you can have, but there are other layers and extensions around it that can also be leveraged."

Center for Exhibition Industry Research Releases Predict Conference Line Up

18 May 2012 13:05:30 CDT

The Center for Exhibition Industry Research (CEIR) will hold its 2nd Annual Predict Conference 13 September in New York City at the Time Warner Center. The event will be limited to C-level executives and will focus on the results of the CEIR Index, which provides an objective measure of the annual performance of the exhibition industry, measuring year-over-year changes and predictions through 2014.

6 Ways Brands Are Optimizing Facebook Timelines

18 May 2012 13:05:30 CDT

When Facebook launched Timeline for brands in March, brands immediately recognized the potential of the new format. But the big, looming question was, "How do I get started?" With that question in mind, here are six straightforward ways to optimize your brand's Timeline to drive better marketing performance.

Best Of Both Worlds: Inside Intel's New Consumer-Centric Trade Show Program

18 May 2012 13:05:30 CDT

The world of b-to-b marketing is getting a much needed upgrade thanks to a few enterprising brands that are recognizing that the same people who "conduct business" on the trade show floor are also consumers who enjoy a little fun and excitement, too. As a result, some exhibitors are taking cues from consumer events to enliven their shows and increase the effectiveness of their b-to-b programs.

Solutions Marketing A Complex Mix For B-to-B

18 May 2012 13:05:30 CDT

Motorola Solutions put it in its name. Dow Chemical launched a new ad campaign around it. IBM has made it a core part of its business. Solutions marketing — an approach that focuses on offering a combination of products and services to help solve unique customer problems — is being embraced by all types of b-to-b marketers. But not everyone understands what it is or how to do it.

Wi-Fi Wars: What You Need to Know to Negotiate a Data Plan for Your Next Event

18 May 2012 13:05:30 CDT

Internet access for meetings and events has become something of a headache for planners. With attendees increasingly pulling out their smartphones, laptops and iPads during sessions, access in the meeting room is a requirement. But the need doesn't stop there. Attendees have come to expect complimentary high-speed access in their rooms, at meals and even at the gym. The task of assessing your data needs and negotiating a fair price is daunting, at best.

Blog Posts

18 May 2012 13:05:30 CDT

Latest blog posts from The Center:
Webinar Part Two of The Complete Exhibiting Experience
Using Twitter to Augment Trade Show Marketing
Are Trade Show Leads Sales Ready?

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18 May 2012 13:05:30 CDT

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