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ROI Quest Unites Planners,
Marketers
Successful Meetings.com Share    
Many meeting planners are working more closely with marketing departments to identify the most appropriate event atmosphere, develop a consistent message and deliver the right experience to generate the highest return on meeting investment. More The Value of Face-to-Face Networking in an Electronic Age KPBJ.com Share
As we enter into a brand-new decade where it seems technology is king and business relationships are being built on your computer screen, iPhone, and Blackberry, it is more essential to go "old school" in order to propitiously build relationships that will earn you business. That means face-to-face, not avatar-to-avatar. In old school terms, get out of your chair and start pressing flesh! More
Boating Showgoers Loosen Grip on Wallets The Seattle Times Share
Seattle Boat Show organizers and exhibitors reported a strong start to the region's premier annual boating event, with higher attendance and showgoers who were not just looking, but actually buying. Attendance was up 23 percent over last year for the first four days of the show at Lake Union, while the indoor portion of the show at Qwest Field Event Center drew 24.5 percent more attendees than last year, including a preview VIP night held both years. More Chicago Goes Back to Basics as it Gears up for 102nd Auto Show The Independent Share
Organizers of the Chicago Auto Show are aiming to get consumers buying again at this year's show, advocating a return to the basics of the auto show. This particular event should have a good grasp of what the basics are. At the first-ever show in 1901, exhibits in the center of the arena were surrounded by a 20-foot wide indoor wooden track used for the "horseless carriage" demonstrations. More How To Work Franchise Trade Shows Part 2 Franchise Update Share
Every sales professional knows the power of face-to-face contact. Franchise shows and similar forums are the opportunity to shake hands and personally connect with business buyers. But as show veterans realize, the show venue requires a different sales process than working Internet, broker, or print leads. For part one of this series, please view the Jan. 8 issue of The Exhibitorial. More
American Business Media Events Summit ICEEM Share
American Business Media Events Summit Wednesday, March 24 2-5 p.m. Sentry Center 730 Third Ave, New York City If you're looking to increase the profitability of your event portfolio, then join ABM this March 24 for the 2010 Events Summit! This cost-effective, half-day program will address opportunities for creating a blended event model, with an in-depth focus on:
This event is especially relevant for tradeshow and exhibition organizers and event marketers, as well as for-profit show producers and integrated b-to-b media companies. Register by February 12 and SAVE $50! IAEE members receive the ABM member early bird rate of $99 ($149 for non-members). Click here for more information or to register. MoreConvention Shows See an Attendance Increase The Seattle Times Share
Convention-show season is upon Seattle, and attendance at the early shows suggests that more people interested in bridal gowns, boats and botanicals are turning out compared with the two previous years of the recession. One of the first big events, the Seattle Wedding Show, buzzed Jan. 16 and 17 with soon-to-be brides searching through more than a 1,000 gowns, 400 vendors and some great deals. More Are You Making This Marketing Mistake? Marketing Scoop Share
A sales experts in the U.K., who authored several books and provided motivational training for blue-chip companies in a career spanning decades, now in the "golden years" of his career, thinks he can sit back and let the opportunities come to him, couldn't he? Actually, no. More |
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