Lessons Learned From Going Hybrid: 3 Case Studies
If 2010 was the year hybrid became part of the day-to-day meetings industry lexicon, 2011 may be the year meeting pros finally get comfortable with the concept. Hybrid meetings -- events with both physical and virtual components -- are complicated undertakings, challenging event organizers' technological, logistical, and marketing expertise. More
Meetings Spur Economic Growth
A new study by a Michigan State University (MSU) sociologist professor shows a great value of meetings: economic development. Conventional wisdom holds that job growth attracts people to urban areas. But according to a study in the Journal of Urban Affairs, MSU's Zachary Neal found the opposite to be true. Bringing the people in first -- specifically, airline passengers traveling on business -- leads to a fairly significant increase in jobs, he says. More
Make Your Next Trade Show a 'Qualified' Success
We've all read about the business benefits of face-to-face interaction: It creates personal connections, builds trust, and fosters engagement. Tradeshows are one of the most common -- and successful -- examples of face-to-face interaction because they allow for a brand to connect with a high number of customers and prospects at once. More
Event producers say social media, market research are top challenges
Event producers say the top two attendee-acquisition challenges they face are strategic use of social media and market research, according to a survey by the Attendee Acquisition Roundtable, a network of 24 event producers. More
Free webinar: 'Most Memorable Exhibits: An Analysis of Changes in the Key Factors Affecting Exhibit Recall in the Last Decade'
The Center will host a free, exclusive Webinar for exhibitors and event marketers:
Date: Thursday, 24 February 2011
Time: noon – 1 p.m. CST
The study, "An Analysis of Changes in the Key Factors Affecting Exhibit Recall in the Last Decade," was made possible by a grant from the Exhibition Industry Foundation (EIF). CEIR contracted with Exhibit Surveys to analyze these changes and produce this report. Executive Vice President of Exhibit Surveys Ian Sequeira, will review the overall findings and attendees will hear from additional industry experts on those key factors and how to apply the information.
Randy Bauler, CEM, corporate relations and exhibits director for the American Association of Critical-Care Nurses, will share how AACN has been able to help their exhibitors be successful by providing in-booth education. Marc Goldberg, CEM, owner of Marketech, Inc., will present on the importance of selecting the best staff to be in the exhibit booth, and Richard Norby, vice president, creative service and senior creative director, Live Marketing, will touch on the marketing aspect of having interactivity in the booth.
It is important to note that without funding from the EIF, this type of industry research would not be possible. Please consider contributing to the EIF. To learn more, visit the foundation's website at www.exhibitionfoundation.org. More
Latest blog posts from The Center:
What We All Strive For – A Memorable Exhibit
The “Must Have” Marketing Tool
What is the Cost of a Trade Show Lead?
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Search for Your Next Job on ExhibitionIndustryJobs.com
That evolution starts with the thousands of talented exhibitions and events industry professionals who dedicate themselves to the continued growth and development of the industry. Finding this talent is now easier than ever. Bookmark www.ExhibitionIndustryJobs.com. Whether you are seeking a new career or looking to fill an open position, you will find the most relevant and comprehensive listings here. You can create an account, post a resume, view jobs and receive personal job alerts. Also, employers can create an account, view resumes, post jobs and find recruitment resources. Take a moment to visit www.ExhibitionIndustryJobs.com and take the next step in your career. More