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Events Build Brands
MeetingsNet Share    
When LEGO held its first-ever KidsFest, at the Connecticut Convention Center in Hartford last November, the line of families waiting to get in snaked through the lobby, out the door, and down the block. "We projected 12,000 people," says Vince Rubino, manager, event marketing, at LEGO® headquarters in Enfield, Conn. "We thought it would be great if 15,000 showed up. We were a little overwhelmed." Because, in fact, some 25,000 people waited up to three hours to get in and play, while about 10,000 more had to be turned away. More Best Practices Revealed Convention Industry Council Share
The Accepted Practices Exchange initiative of the Convention Industry Council has reached a significant milestone. All of the panel reports are complete, and six of the seven have been endorsed by the Best Practices Revealed APEX CIC board. The seventh is scheduled for approval this fall. APEX now has moved from the development phase to true implementation. More
Survey: Meeting Numbers to Rise MiMegasite Share
Meeting planners anticipate that in 2010 their organizations will hold on average 2.8 percent more meetings than they did in 2009, according to a Meeting Professionals International and American Express FutureWatch 2010 survey of 967 respondents. While planners expect attendance to rise by an average of 4.5 percent year over year, they anticipate decreased budgets and less bandwidth with projected average expenditures per meeting declining 0.5 percent and the number of meetings each planner manages increasing 16.6 percent. Corporate planners project an average of a more than 25 percent increase in the number of meetings they individually plan. More Social Media Marketing 2010: Trends, Tips, and Tactics Franchise Update Share
Just as you were getting comfortable with web analytics, here comes social media!, presenting a new set of opportunities and a new set of confusion. The overriding goal still is to integrate Facebook, Twitter, YouTube, and any other social media tools into your marketing mix. However, following last year's overwhelm of social media as the latest and greatest, companies are now taking a more sober look at its ROI. That means finding ways to measure it, a new search for meaningful metrics. More Your Event Web Site: First Impressions Count MeetingsNet Share
Event professionals know that attendees' first impressions are often the most important in coloring their entire experience. But when does that first impression occur? At check-in? Not according to Patti Tackeff, president and COO at Lenos, a San Francisco company specializing in event marketing and strategic meetings management software. "Our belief is that the first impression is made through your digital marketing," she says. "Once potential registrants visit the event Web site, their interaction with your company and your brand has begun." More Exhibit Design -- Make It Communicate TradeShowHelp.org Share
You're standing proudly in your gorgeous new trade show exhibit, flanked by your boss at the opening of your major industry show. The first attendee approaches, staring at the beautiful trade show exhibit you helped create -- only to ask, "So...what is it that you do?" More
American Business Media Events Summit ICEEM Share
American Business Media Events Summit Wednesday, March 24 2-5 p.m. Sentry Center 730 Third Ave, New York City If you're looking to increase the profitability of your event portfolio, then join ABM this March 24 for the 2010 Events Summit! This cost-effective, half-day program will address opportunities for creating a blended event model, with an in-depth focus on:
This event is especially relevant for tradeshow and exhibition organizers and event marketers, as well as for-profit show producers and integrated b-to-b media companies. Register by February 12 and SAVE $50! IAEE members receive the ABM member early bird rate of $99 ($149 for non-members). Click here for more information or to register. MoreTrade Show Planning: Your Roadmap To Success Trade-Show-Advisor.com Share
Thoughtful, strategic trade show planning is essential to achieving your exhibiting goals and maximizing your return on investment, which includes both your money and time. More Experient Announces New CEO Experient Share
Experient, the leader in serving the meeting and event industry, announces today that its Board of Directors has appointed Jeff Price to lead the company as President and Chief Executive Officer effective immediately. Price succeeds interim President and CEO George Benson, who was appointed in June of 2008. Benson, a partner at The Riverside Company, will remain on the company’s Board of Directors. More Trade Show Report on Green Exhibiting TradeShowHelp.org Share
What do people think is Green exhibiting? How willing are exhibitors to consider Green exhibiting options? What keeps them from doing so? To help answer those questions and more, Skyline gladly helped sponsor an extensive new research study on Green exhibiting. More |
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