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New grassroots campaign promotes "Face
Time"
Convention Industry Council Share    
In the wake of one of the meeting industry's most challenging years, nine industry associations have collaborated in order to launch a new grassroots marketing campaign -- "Face Time. It Matters." -- to promote the economic benefits of face-to-face meetings and events. More The convention crashers The New York Times Share
Convention industry insiders disdainfully call them "outboarders" -- those vendors who set up shop in a hotel suite near a trade show site to promote their products. The industry sees the vendors as parasites who latch onto the host convention and reap the advantages of the often-considerable resources spent on organizing the show and drawing a crowd -- without paying their share of the costs. More
Green trade shows are starting to feel recycled Los Angeles Times Share
The list of events that seek to capitalize on the popularity of sustainability and worries about climate change is growing. Some conferences are so similar they cause deja vu, attendees say. More Marketers say businesses must remain visible, especially in a down economy Business West Share
Area marketing gurus say it's fine to be a little more conservative and even smarter with one's spending when the economy is experiencing a rough patch, but that this is no time to stop sending out the message on your company. They recommend an effective blend of traditional advertising vehicles and new social-media methods to get the word out. When it comes to advertising, this is no time to play it safe. More
Most effective method of communication Associated Content Share
Because of our busy, impersonal, and technology-dependent society, more and more individuals predominantly communicate via e-mail and social media. However, these are certainly not the most effective methods. The five major methods of interpersonal communication today are: face-to-face; telephone; texting; e-mail; and social media. More Networking know-how Forbes Share
As the business adage goes, it's not what you know but who you know. And as any high-achieving professional will attest, networking is the key to job promotions and client opportunities. Their calendars are packed and padded with power breakfasts, conferences and meet-and-greets in order to build on their professional networks and get ahead. Even businesses recognize the importance of networking and are telling employees to devote time to use every outlet available, from social media to old-fashioned face-to-face meetings, to grow their professional circles. More Students attend green meetings forum in Denver Successful Meetings Share
The Green Meeting Industry Council (GMIC) kicked off its annual Sustainable Meetings Conference in Denver yesterday by hosting its third annual IMEX-GMIC Future Leaders Forum for students. The forum-which is one of several such events that IMEX co-sponsors annually in conjunction with major meetings industry gatherings -- supports the growth and development of students as future meetings industry leaders. Its program, "Green Meetings 101," offers students education on how to plan green meetings and events. More Sustainability Committee to develop green meetings standards ThomasNet News Share
ASTM Subcommittee E60.02 on Hospitality is currently addressing green meeting concerns via series of proposed standards. Once vetted and agreed upon by meetings industry, these standards will serve as guidelines and performance measurements for meeting planners and suppliers. Specific standards address evaluation/selection of transportation, accommodations, venue, and destinations; A/V equipment and communication supplies; as well as establishment of exhibits and on-site offices. More |
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