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Be prepared: Do some planning before a trade show
ABC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It can be a daunting experience: running your small company's booth at a trade show for the first time. Or, trying to navigate a noisy, overcrowded exhibition hall as you look for products or services to boost your company's sales. As business starts to pick up, small company owners will likely make more trips to trade shows and industry expos. With advance planning, a visit to a show can be rewarding, and not only for bringing in sales. More

TS2 Keeps Growing
ICEEM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
TS2 keeps getting better every year. With more than 40 high level education sessions and 200 exhibiting companies, you'll find the ideas and solutions to guarantee your marketing program is a success…and make you say AHA! With limited budgets and resources at a premium, you need this program now more than ever. And, with a 100 percent money-back guarantee, we promise that you'll walk away with ideas and strategies worth more than the cost of attending! More



How to create a proper impact at a trade show: Bannerstand
TSNN    Share    Share on FacebookTwitterShare on LinkedinE-mail article
These days one of the most popular way to popularize your business is visiting all sorts of useful events -- like a trade shows, for example. To create a proper impact it's recommend that you represent your company with a nice bannerstand. More

Meetings mean business
European CEO    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The meetings industry has taken some major knocks in the past couple of years. World recession, worsening economies, rising unemployment, budget cuts, volatile oil prices, increase in taxes, security threats, the impact on Influenza A and the worst ever year for the airline industry -- all have combined to paint a less than optimistic landscape for the meetings industry. More

Companies return to U.S. housewares show to search for customers
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Housewares companies that skipped their industry's largest U.S. trade show in 2009 returned this year, lured by the prospect of retailers adding new products to their shelves to bring back shoppers. Countertop-appliance maker Hamilton Beach Brands Inc., vacuum cleaner business Hoover and others passed on last year's International Home and Housewares Show at Chicago's McCormick Place because of the beleaguered economy. These companies have returned in a bid to convince buyers they haven't lost touch with what consumers want. More



Natural expo no longer just for hippies
The Orange County Register    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When Michael Besancon attended the first Natural Products Expo in Anaheim, Calif., in 1981, he was thrilled just to be in a room full of people who were in the same business as he -- growing, selling and marketing healthy foods. "In the very beginning, the concept of a Natural Products Expo was unique, because there was a movement but not an industry," said Besancon, who then ran a natural-foods store in Canoga Park. More

Road show to remove trade barriers in West Africa launched in Tema
Joy Online    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Country Representative of the Burkina Shippers' Council in Ghana, Yaya Yedan, says the elimination of trade barriers in West Africa was the key to the economic growth of the sub-region. Speaking at the launch of a trade show at the parking lot of the Black Star Line in Tema, Yedan said there was the need for governments in the sub-region to eliminate barriers such as excessive documentation and cumbersome procedures at the ports, checkpoints and borders to ensure free movement of goods and services. More

FACE TIME matters
Convention Industry Council    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"FACE TIME. It Matters." is a grassroots industry campaign theme designed to promote the benefits of meeting face-to-face. The campaign was developed in response to one of the most challenging years ever faced by the meeting, convention and exhibition industries. It was based on the findings of a recent national survey of corporate and association meeting planners, plus in-depth personal interviews with the industry's leading executives as well as focus groups consisting of corporate and association executives, business travelers and professional meeting planners. According to the research:
  • Face-to-face meetings build trust and relationships;
  • Education and training are more effective in a live setting;
  • Live meetings actually save time and money;
  • Live meetings result in a more effective exchange of ideas;
  • Face-to-face meetings provide the human connection that powers business;
  • Face-to-face meetings create jobs and powers the economy.
Nine leading industry trade associations have adopted the campaign theme that was developed under the aegis of the Convention Industry Council.
More
 

 
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