Industry Call to Action: Participate in Value of Face-to-Face Interaction Study Fielding Next Week
CEIR's most recent research is pointing to the strength of the exhibition industry. CEIR Index numbers uncover a heartening rebound on all measures and two CEIR studies affirm the value marketers place on this medium and for which sales and marketing objectives it is highly valued. These reports provide an overview of the health of the industry and how marketers use exhibitions relative to overall company goals.
Now CEIR plans to get more granular. In a study slated to go out in the field next week, CEIR will take a close look at the face-to-face element of business-to-business exhibitions, how attendees and exhibitors prefer to interact in-person, the core aspect of any exhibition.
The Value of Face-to-Face Interaction Study was last conducted in 2002. This time, 25 of the top 250 trade shows in the United States, as defined by tsnn.com's 2010 list are participating in this initiative by letting CEIR poll its attendees and exhibitors. Please watch your email for an email invitation from CEIR or one the 25 top 250 trade shows participating in the study. Participation is key to CEIR's ability to provide representative results across industry sectors and types of organizations.
Exhibition Industry Outlook is Positive
The Center for Exhibition Industry Research (CEIR) announced the release of the CEIR Index Report, an Analysis of the 2011 Exhibition Industry and Future Outlook, and the outlook is positive. Despite a sluggish macro economy, the overall exhibition industry posted a relatively strong rebound of 2.7 percent, outpacing real GDP growth by 1 percentage point in 2011. The gain in the exhibition industry was reflected in all four metrics of measurement. This marks an end of three consecutive years of declines. The relatively strong rebound was better than expectations, finishing 15 percent higher than forecast. More
Nokia Lab Brings Sweet Experience to SXSW
Event Marketer Share
Finnish tech brand Nokia brought its state-of-the-art research and development laboratory to the South by Southwest Interactive, Film and Music Festival (SXSW) in the form of the Nokia Lab. From the outside, the three-domed, otherworldly space evoked the brand's Scandinavian roots, partly thanks to the very aggressive exterior bubble cannons that created a downpour of bubbles resembling snow over the long lines of eager SXSW attendees trying to get inside. Once through the doors, guests got hit with some hot music and two drink tickets for the in-house bar. More
Marketing Research Chart: Marketers Wear Multiple Hats But Have Few Guidelines
Marketing Sherpa Share
Marketers must wear many hats, provide expertise in multiple areas, cater to many whims and deliver answers to questions no one else can. However, we also know that marketers will either be praised or held responsible for the overall well-being of the organization's position in the marketplace. This leads us to ask, "What marketing competencies does a marketer need to be successful?" This week's chart reveals the answer to this question, from a survey of more than 1,600 marketers. More
7 New Ways to Use Twitter at Your Events
Event Marketer Share
Whether you're activating a consumer event, a trade show or a conference, Twitter can be a highly effective way to generate excitement, increase awareness and keep in touch. But that's hardly all the social media tool is capable of. Today, event marketers are pioneering ever more innovative ways to use the power of Twitter to broaden reach, boost consumer engagement, leverage strategic partnerships and drive trial. More
Cisco Finds Virtual Savings, But at a Cost
B2B Online Share
Ever since the event started in 1991, Cisco Systems' Global Sales Meeting, a gigantic internal content marketing initiative, has been a big deal. For the meeting, the networking giant would fly in 15,000 or more of its sales staff to a single location, such as Las Vegas. After days of sharing best practices and recognizing top salespeople, the GSM might peak with a concert by Aerosmith. More
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