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The Event Business Is Dead! Long Live The Event Business! National Trade Productions Share     "The Event Business is Dead! Long Live the Event Business!," the Opening Keynote at TS² 2010, taking place Wednesday, July 14, presented by Keith Goldberg. This compelling keynote session will explore the perfect storm of community-building technologies, economic reckoning, and customers who expect a say in the behavior of brands and the opportunities this presents for Live Communications – exhibits and events. More
Avoiding Trade Show Faux Pas Inc. Share
These days, many companies are returning to trade shows, which slumped following the terrorist attacks and recession of 2001. Event organizers are reporting gains in revenue, attendance, and the number of exhibitors, and many exhibition halls are expanding, according to the Center for Exhibition Industry Research. Making a trade show pay off can be tricky, however, because "the cost per contact is the highest of anything in the marketing tool kit," says Ruth P. Stevens, a professor at Columbia University's business school and the author of Trade Show and Event Marketing. More Ready, Aim, Trade Show! Media Post Share
It's springtime, which means it's open season for trade shows. With attendance down across the board at shows again this year, it's more important than ever to have a smart marketing plan in place that will help you reach attendees and also target prospects who cannot attend the show. You read that correctly. A good trade show marketing plan also reaches out to people who aren't attending the show. More Report: Meetings and Events Spending Up in Q1 MiMegasite Share
After a sizable decline in 2009, spending on meetings and events was up by 10 percent in the first quarter of 2010 compared to the same period in 2008 — before the start of the recession — according to a new report from Advito, BCD Travel's consulting unit. More Are Social Events the New Corporate? event solutions Share
There can be no doubt that the last few years have forever changed the events industry. For some, it has changed not only how they do events, but the type of events they do as well. Many planners originally focused on corporate events have now opened up their doors to the social arena and have found incredible success, like Meghan Schinderle, CEO & senior event planner for Los Angeles-based event company Intertwined. More GIBTM - Shaping the Future of the Meetings Industry in the Gulf and Middle East Travel News Gazette Share
As the Gulf Incentive Business Travel and Meetings Exhibition (GIBTM) opened its doors Monday, 29 March, in Abu Dhabi, the largest annual gathering of meetings professionals in the Gulf were in the mood to do business. Graeme Barnett, GIBTM Exhibition Director, reported that this year's GIBTM had attracted 277 senior level Hosted Buyers from 40 countries - up 19 percent on 2009 - and organized over 7,500 pre-scheduled appointments, up an impressive 17 percent on last year. More Visions of Green: Oracle Heralds Eco-Events; Advances Its Quest for Zero-Waste Conference Procurement Share
Oracle Corp. four years ago "started down the road" to greening OpenWorld, its annual software conference for 35,000 to 40,000 delegates. Through steady progress, Oracle in 2009 boosted the conference's sustainability score to 70 (out of 100) from 64 in 2008 and 34 a year earlier, but work continues to make OpenWorld the "first truly paperless conference," Oracle marketing vice president Paul Salinger said at the Professional Convention Management Association conference. More Virtual Show Evangelists BtoB Share
Virtual events are becoming essential for event marketers. With more and more companies supplementing live events with a virtual component, marketers are looking to expand on their investment and increase ROI. The latest trend is to extend the reach of digital by extending the length of each event, leaving them on 24/7 for an indefinite period of time. As a result the virtual event is becoming more like a Web site - an "always-on," constantly accessible, regularly updated environment for marketers to connect and reconnect with their audiences. More |
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