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Home  About  Membership  Resources  News  Events  Groups Apr. 6, 2012

Hi-Def Road Trip
Event Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The mobile technology branch of electronics brand LG set out on two simultaneous road tours in February designed to promote the brand's newest high-definition, 3-D mobile devices. The East Coast leg began in New Jersey, hit Boston and New York, and will continue to Chicago before wrapping in Kansas City, Kan., at the end of May. The southern tour kicked off in Atlanta, is now at the New Orleans Riverwalk Mall food court and stopped in Houston and Dallas where the tour's 24-foot international straight truck was converted into an NCAA-branded vehicle to be part of the brand's tournament activations. After the tourney, it will return to Dallas to be restored before heading to the West Coast to visit Los Angeles and then wrap in San Francisco, also at the end of May. More

Lead Generation: Targeted Event Marketing Effort Leads To 300 Percent ROI, Generates 140 Qualified Leads
MarketingSherpa    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Event marketing around industry trade shows is a key piece of many B-to-B marketers' strategies. When this is the case, it makes sense to maximize that budget spend with an effort that supports the marketing around the event. This case study looks at an OEM provider that focuses on a yearly trade show, and decided to run a multi-channel, multi-month campaign around that event to generate awareness and leads. Learn how this effort was able to exceed every KPI, and also lead to 300 percent ROI for the entire campaign. More

Boost Your Email Marketing ROI by Focusing on 3 Key Areas
MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). So it's no surprise that 67 percent of organizations plan to increase their email spend in 2012. You can use those increased email marketing budgets to push your ROI higher by focusing on the following three areas. More

Decoding the Code: 7 R's of a Relevant Mobile Bar Code Campaign
Marketing Profs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mobile marketers have used mobile bar codes as a powerful means of reaching consumers directly. We place bar codes on magazine pages, in-store signage and TV screens. But in our excitement, we must not forget that mobile bar codes need to be based on a strong strategy that encourages consumer interaction. More

Direct Economic Impact of Business Events on Abu Dhabi Expected to Grow 7 Percent Annually
Exhibitor News Network    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The direct economic impact of business events on the emirate of Abu Dhabi is expected to grow 7 percent annually over the next eight years to reach AED 5.1 billion (US $1.4 billion) by 2020, according to Abu Dhabi Tourism & Culture Authority. More

Blog Posts
ICEEM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Latest blog posts from The Center:
Trade Show Lead Follow-up Challenge
Trend Tracker 2012 by GES
CEIR is Collecting New Research — Starting Next Week

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The Exhibitorial
Colby Horton, Vice President of Publishing, 469.420.2601   
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