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TS² Announces All New Preferred Partner Program™ TS² Share     TS², Total Solutions Marketing for the Exhibit and Event Professional announced a new format for its six year old Preferred Partner Program™. The Preferred Partner Program is an opportunity for show organizers and associations to partner with TS² in providing education to their exhibitors through the content-rich programming at TS². More
Social Media Changes Event Planning WebProNews Share
It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. More Easing Into Virtual Events Event Marketer Share
For many event marketers and their customers, taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event, marketers worry that their attendees won't sign up, won't show up or won't know how to participate once they get there. But what they may not know is that virtual events are strikingly similar to live events. More Cross-Channel Marketing: Making Inbound Part of the Mix Newswire Share
When marketers talk about inbound channels, it seems that SEO or social media becomes the default definition for simplicity's sake. Truth is, most organizations generally view inbound marketing as little more than that. Inbound can't just be an add-on module or application. By combining inbound and outbound channels, marketers can drive more personalized, consistent, ROI-driven customer conversations at every interaction, including making highly relevant, customized offers. More Survey: ROI Is Major for Meeting Planners MiMegasite Share
Because their budgets are tighter and their meetings under more scrutiny, more meeting planners are looking not only at price, but also at return on investment, finds a new survey of meeting planners by Hospitality Sales and Marketing Association International. More Does Social Sell? AdWeek Media Share
For all the excitement about social media, there's a specter hanging over its use by companies. Is all this Tweeting, blogging and Facebooking paying off? For some proponents, the question is irrelevant. Their dismissal of metrics is summed up in an oft-repeated question, "What's the ROI of putting on your pants on in the morning?" Those kind of pithy ripostes are music to the ears of the social-media faithful at conferences and on blogs, but they're unlikely to impress budget-strapped CMOs who are under more pressure to prove their efforts are pushing the business forward. Measurement remains the single greatest challenge to social-media adoption by companies. More Trade Show Speaker Sponsorship Trade Show Advisor Share
Sponsoring a well-respected trade show speaker at the conference where you exhibit represents an exceptional marketing opportunity. The key is to take an integrated approach to your trade show speaker sponsorship and use a variety of marketing methods. Here are some ideas to help you fully leverage your sponsorship. More Four Steps to Collecting High-Quality Trade Show Leads Trade Show Marketing Share
Trade shows are one of the most powerful vehicles for introducing new products, getting the word out about existing products, and attracting new business. If executed well, your trade show marketing plan can boost your sales and revenues, paving the way for future growth. However, simply showing up for the event is not enough. More The First of the Four Rs: REDUCE SISO Share
In the old days of planning for events, the rule of thumb was 'never run short at a show.' When planning for trade shows, most exhibit managers took the 'belt-and-suspenders' approach of preparation, bringing too much sales literature, too many samples, and extra supplies for anything that could possibly go wrong. Most of it ended up in the trash. But that was when 'green' was simply a color, and money was just another resource in limitless supply. Times have certainly changed. More |
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