This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.
  Mobile version   RSS   Subscribe   Unsubscribe
Home  About  Membership  Resources  News  Events  Groups Apr. 13, 2012

U.S. Travel Association Rolls Out 'Vote Travel' Bus Tour
EXPO    Share    Share on FacebookTwitterShare on LinkedinE-mail article
U.S. Travel Association's "Vote Travel" bus is making its way across the country, to rally the support of trade shows and events to lead the charge on Washington. "We are very excited about the campaign and the bus tour making its way across the country," Blain Rethmeier, senior vice president, public affairs, for U.S. Travel, told a press conference recently. "We're going to Mall of America, generating great excitement." More

Coffee Roll: Torani's B-to-B Mobile Tour Stirs Up Consumer Interest
Event Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Italian coffee syrup brand Torani this summer will launch a new mobile tour aimed at the consumer market. Torani, which is headquartered in San Francisco, will kick off the tour in May at the 75th anniversary celebration of Golden Gate Bridge. From there the tour will hit festivals and fairs, such as the Portland Rose Festival and the San Diego County Fair, as well as smaller mid-week stops. The consumer tour is a direct result of a b-to-b tour that Torani launched last summer on the west coast, which stopped at more than 500 independently, owned coffee houses to sample its syrups and smoothies. More

Mystery Chopper: Bell Helicopter leverages the art of intrigue to generate buzz for its latest product reveal
Event Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Though Bell Helicopter's booth at the Heli-Expo at the Dallas Convention Center was nearly an acre in size, its integrated marketing strategy went well beyond its footprint to deliver results. The company's program centered around a teaser campaign that drove more than 2,000 attendees to the reveal of its latest Bell 525 Relentless aircraft at the show and about 18,000 eyeballs (7,000 were non-employees) to the webcast version of the event. The reveal, named the "Most Spectacular Aviation Product Launch Ever" by Flying magazine, was such a success that by public demand, Bell provided an encore presentation the next day. How did the company turn a one-time trade show reveal into an attendance-busting event? Fasten your seat belts for a behind-the-scenes look. More

LinkedIn Introduces Business Targeting Tools
B2B Online    Share    Share on FacebookTwitterShare on LinkedinE-mail article
LinkedIn Corp. will launch two new tools to enable businesses to better target followers and report on their brand engagement. Targeted Updates will help segment followers by such categories as company size, job title, seniority, location and industry to better deliver customized communications. This feature is available already to advertisers using self-serve LinkedIn Ads. More

Webinar Replay — Realizing a Return on Your Social Marketing Investment
Marketing Sherpa    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Marketers can no longer rely solely on soft metrics to measure social marketing. The C-suite's changing priorities require tactics for measuring social media's contribution to the bottom line. However, MarketingSherpa research has found the most frustrating challenge to social media effectiveness is developing a methodical strategy to monetize the channel. More

Hill & Partners Designs Double-Deck Exhibit for Samsonite
Exhibit City News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Hill & Partners Inc., a full-service trade show exhibit design firm, recently partnered with Samsonite, bringing the luggage brand to the 2012 Travel Goods Show, held 6-8 March at the Las Vegas Convention Center. More

Blog Posts
ICEEM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Latest blog posts from The Center:
The Four Pillars Of Effective Exhibit Marketing
Trade Show Lead Follow-up Challenge
Trend Tracker 2012 by GES

Bookmark and Follow The Center on Its Social Networks:
ICEEM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Exhibitorial
Colby Horton, Vice President of Publishing, 469.420.2601   
Courtney Hodges, Content Editor, 469.420.2604   Contribute news
This edition of The Exhibitorial was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
April 6, 2012
March 30, 2012
March 23, 2012
March 16, 2012

7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063