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Home  About  Membership  Resources  News  Events  Groups Apr. 20, 2012

Conference Attendees Remember What They Think About
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Conference speakers make assumptions every day about how their attendees comprehend, remember and apply the information they hear. These assumptions, as well as their presentation decisions, are based on a mix of theories, trial and error, past experiences with their own teachers and professors and instinct. Yet are these theories, experiences and instinct serving the speaker and the participant well? Are the speakers' assumptions accurate? More

Hydration Nation: Vitaminwater Hydrates Volleyball Players at Big South Qualifier
Event Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Glaceau's vitaminwater brand provided a hydration lounge at this year's annual Big South National Volleyball Qualifier March 30 - April 1 at Atlanta's Georgia World Congress Center. Big South attracted 1,164 teams, 50,000 attendees and more than 14,000 girls ages 10-18, who competed in the tournament. More

How Much is a Facebook Event Share Worth?
Event Managers Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Julius Solaris writes, "We all know how great Facebook is for marketing, right? Do we really know it though? For example do you know the worthiness of a Facebook share of your event? This is a burning question for a lot of us marketers. Whenever we have to allocate budget to social marketing, we start to experience ROI related headaches." More

8 Things You Need to Know About iPads and Meetings
MeetingsNet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tablets drive about one-third of all mobile traffic today. And as of last August, the iPad accounted for 97 percent of all the tablet traffic in the U.S. It's time to start considering where the iPad fits at meetings and events. Here are eight things to know. More

Simple Tips for a Greener Tradeshow Experience
Exhibit City News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Trade shows are notorious for the amount of waste they generate, from the countless promotional items and food samples, to the mountains of pamphlets doled out to attendees. For exhibitors, putting your best green foot forward not only reduces your environmental impact, but also conveys a positive image to customers and prospects, and may even save you money. More

Bottoms Up: Courvoisier Treats Consumers to Augmented Reality Photo Activation at Events
Event Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Courvoisier is using an Augmented Reality app-based photo activation to drive viral buzz for the launch of the newest addition to its line of cognacs, C by Courvoisier, at clubs, bars and restaurants in seven markets. On-site, brand ambassadors approach consumers with iPads to demonstrate how the app works and encourage them to download it. Then they snap the consumer's picture using the app, which adds all sorts of fun elements to the photo, such as branded hats or an image of NBA star Shaquille O'Neal who partnered with the brand for the campaign. The app functions like a green screen but without all the gear, and takes the experience up a notch by making a virtual version of the brand's bottle appear on consumers' tables. More

Blog Posts
ICEEM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Latest blog posts from The Center:
Are You a Green Exhibitor?
The Trade Show Floor – A Research Lab
Trade Show Numbers from Exhibit Surveys

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The Exhibitorial
Colby Horton, Vice President of Publishing, 469.420.2601   
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