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Conference Attendees Remember What They Think About Midcourse Corrections Share    
Conference speakers make assumptions every day about how their attendees comprehend, remember and apply the information they hear. These assumptions, as well as their presentation decisions, are based on a mix of theories, trial and error, past experiences with their own teachers and professors and instinct. Yet are these theories, experiences and instinct serving the speaker and the participant well? Are the speakers' assumptions accurate? More
Hydration Nation: Vitaminwater Hydrates Volleyball Players at Big South Qualifier Event Marketer Share
Glaceau's vitaminwater brand provided a hydration lounge at this year's annual Big South National Volleyball Qualifier March 30 - April 1 at Atlanta's Georgia World Congress Center. Big South attracted 1,164 teams, 50,000 attendees and more than 14,000 girls ages 10-18, who competed in the tournament. More How Much is a Facebook Event Share Worth? Event Managers Blog Share
Julius Solaris writes, "We all know how great Facebook is for marketing, right? Do we really know it though? For example do you know the worthiness of a Facebook share of your event? This is a burning question for a lot of us marketers. Whenever we have to allocate budget to social marketing, we start to experience ROI related headaches." More
8 Things You Need to Know About iPads and Meetings MeetingsNet Share
Tablets drive about one-third of all mobile traffic today. And as of last August, the iPad accounted for 97 percent of all the tablet traffic in the U.S. It's time to start considering where the iPad fits at meetings and events. Here are eight things to know. More Simple Tips for a Greener Tradeshow Experience Exhibit City News Share
Trade shows are notorious for the amount of waste they generate, from the countless promotional items and food samples, to the mountains of pamphlets doled out to attendees. For exhibitors, putting your best green foot forward not only reduces your environmental impact, but also conveys a positive image to customers and prospects, and may even save you money. More
Bottoms Up: Courvoisier Treats Consumers to Augmented Reality Photo Activation at Events Event Marketer Share
Courvoisier is using an Augmented Reality app-based photo activation to drive viral buzz for the launch of the newest addition to its line of cognacs, C by Courvoisier, at clubs, bars and restaurants in seven markets. On-site, brand ambassadors approach consumers with iPads to demonstrate how the app works and encourage them to download it. Then they snap the consumer's picture using the app, which adds all sorts of fun elements to the photo, such as branded hats or an image of NBA star Shaquille O'Neal who partnered with the brand for the campaign. The app functions like a green screen but without all the gear, and takes the experience up a notch by making a virtual version of the brand's bottle appear on consumers' tables. More
Blog Posts ICEEM Share
Latest blog posts from The Center: Are You a Green Exhibitor? The Trade Show Floor – A Research Lab Trade Show Numbers from Exhibit Surveys More
Bookmark and Follow The Center on Its Social Networks: ICEEM Share
LinkedIn: http://www.linkedin.com/groups?mostPopular=&gid=2006467 Facebook: http://www.facebook.com/home.php?#!/ICEEM Twitter: http://twitter.com/CenterEventMktg More
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