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Home  About  Membership  Resources  News  Events  Groups Apr. 27, 2012

'Customer Experience' Is the Catchphrase for 2012
Marketing Profs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Often cited inappropriately as a replacement for brand positioning or brand experience, customer experience goes far beyond that. In reality, customer experience is the result of how you implement your brand and how customers experience it across every touch point. More

Gamification: 6 Tactics for B-to-B Marketers
MarketingSherpa    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Gamification is a fun marketing channel, but it's really just for consumer marketers. Right? Not so fast. B-to-B marketers have many opportunities to take advantage of with gamification. This how-to article includes two gamification experts who provide six tactics on b-to-b gamification applications. The topics covered include motivating employees, getting sales to engage with the CRM, driving online community engagement, driving website engagement for lead nurturing and appealing Gen Y. One key takeaway: Gamification is not about the games — it's about measuring and motivating. More

Events Boost UBM's 1st Quarter Profit 25.8 Percent
Expo Web    Share    Share on FacebookTwitterShare on LinkedinE-mail article
UBM plc reports a 25.8 percent increase in operating profit for the first quarter 2012 and an 11.1 percent increase in total revenue, according to unaudited results released recently. Total first quarter revenue is up to $425.7 million, while operating profit is at $90.4 million. Much of this growth is led by events, which saw a 46.4 percent increase in revenue, from $135.5 million in first quarter 2011 to $198.3 million, year-over-year, and a 53 percent jump in operating profit, up from $44.6 million to $68.3 million. More

SoBe Takes Over Spring Break Destinations to Tap into College Crowd
Event Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To connect with college kids and promote its Flavors with Benefits campaign, beverage brand SoBe activated at spring break hotels, beaches and nightspots with samples and other freebies. The four-week program took place from March through early April at Lake Havasu, Ariz., Panama City Beach, Fla., and South Padre Island, Texas. More

Ecco Brings Bloggers to Scandinavian Hideaway
Event Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Danish shoe brand Ecco hosted a special event for fashion bloggers on April 18 at the Scandinavia House on New York City's Park Avenue to promote the brand's couture chops in addition to its legendary comfort. Ecco took over the upper level and outdoor balcony at the venue where it displayed its new collections and walked attendees through its men's and women's offerings. More

Blog Posts
ICEEM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Latest blog posts from The Center:
The Four Pillars Of Effective Exhibiting
An Event Effort which Yields a 300 Percent ROI
The Generational Differences of a Trade Show Audience

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The Exhibitorial
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