|
Mobile version
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
ESCA to Hold Summer Educational Conference in Idaho Exhibit City News Share    
This year, the Exhibition Services and Contractors Association (ESCA) will hold its Summer Educational Conference 24-27 June, 2012, at the Coeur d'Alene Golf and Spa Resort in Coeur d'Alene, Idaho. This year's conference will feature an updated progress report of the All Industry Summit, which was previously held in Atlanta in February. Tim McGill, Chuck Grouzard, Steven Hacker, Lew Shomer, Jeff Provost and Ken Viscovich will provide information on the projects and projects since the Summit's last meeting. More
The Pros and Cons of In-House Marketing Mix Analysis MarketingProfs Share
The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have known for years: Marketing mix analysis provides insights from market dynamics and past performance that improve return on investment (ROI) and optimize spend. So what is the debate? It's whether organizations get the best results from outsourcing marketing mix analytics or building in-house capabilities. More
A State-of-the-Art Strategy for Maximizing Your Marketing ROI Business2Community Share
Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they generate. Then you can focus your resources on the marketing programs with the greatest return. Revenue Performance Management is a comprehensive business strategy that involves not only the marketing department, but the executive team and the sales department as well. Here's what Revenue Performance Management means for the different teams in your organization. More
Event Technology Report Event Marketer Share
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this new monthly series, EM's own Ken Briodagh will collect and codify the hottest, newest, most interesting, best (and sometimes worst) technological doohickeys available to you. We'll even rate them for you on a scale of 1 ("Skip it") to 5 ("Do it now"). More
Want to Know What Meetings Will Look Like in 2022? Expo Web Share
The Event Marketing Institute (EMI) and Meeting Professionals International (MPI) have teamed up to provide an event marketing educational track at MPI's 2012 World Education Congress, taking place July 28-31 in St. Louis. Called The Power of Event Marketing: Inside the World of Strategic Events," the educational track was designed by EMI and Event Marketer magazine. More 
Blog Posts ICEEM Share
Latest blog posts from The Center: Building Your Trade Show Creative Brief Attracting the Right Prospects to Your Trade Show Booth The Benefits of Event Marketing — Beyond Counting Leads More
Bookmark and Follow The Center on Its Social Networks: ICEEM Share
LinkedIn: http://www.linkedin.com/groups?mostPopular=&gid=2006467 Facebook: http://www.facebook.com/home.php?#!/ICEEM Twitter: http://twitter.com/CenterEventMktg More |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
