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Home  About  Membership  Resources  News  Events  Groups May. 4, 2012

ESCA to Hold Summer Educational Conference in Idaho
Exhibit City News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This year, the Exhibition Services and Contractors Association (ESCA) will hold its Summer Educational Conference 24-27 June, 2012, at the Coeur d'Alene Golf and Spa Resort in Coeur d'Alene, Idaho. This year's conference will feature an updated progress report of the All Industry Summit, which was previously held in Atlanta in February. Tim McGill, Chuck Grouzard, Steven Hacker, Lew Shomer, Jeff Provost and Ken Viscovich will provide information on the projects and projects since the Summit's last meeting. More

The Pros and Cons of In-House Marketing Mix Analysis
MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have known for years: Marketing mix analysis provides insights from market dynamics and past performance that improve return on investment (ROI) and optimize spend. So what is the debate? It's whether organizations get the best results from outsourcing marketing mix analytics or building in-house capabilities. More

A State-of-the-Art Strategy for Maximizing Your Marketing ROI
Business2Community    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they generate. Then you can focus your resources on the marketing programs with the greatest return. Revenue Performance Management is a comprehensive business strategy that involves not only the marketing department, but the executive team and the sales department as well. Here's what Revenue Performance Management means for the different teams in your organization. More

Event Technology Report
Event Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this new monthly series, EM's own Ken Briodagh will collect and codify the hottest, newest, most interesting, best (and sometimes worst) technological doohickeys available to you. We'll even rate them for you on a scale of 1 ("Skip it") to 5 ("Do it now"). More

Want to Know What Meetings Will Look Like in 2022?
Expo Web    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Event Marketing Institute (EMI) and Meeting Professionals International (MPI) have teamed up to provide an event marketing educational track at MPI's 2012 World Education Congress, taking place July 28-31 in St. Louis. Called The Power of Event Marketing: Inside the World of Strategic Events," the educational track was designed by EMI and Event Marketer magazine. More

Blog Posts
ICEEM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Latest blog posts from The Center:
Building Your Trade Show Creative Brief
Attracting the Right Prospects to Your Trade Show Booth
The Benefits of Event Marketing — Beyond Counting Leads

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