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Going Further: Ford Pops Up in San Francisco to Reconnect with Consumers Event Marketer Share    
Ford has begun a series of pop-ups in San Francisco, where the brand currently has no formal dealership, to reconnect with consumers and remind them that the brand is on the forefront of technology, sustainability and performance. The first in the series of four Go Further pop-ups was open from 13 April - 13 May, and the next will open in June. More
IAB Innovation Days: Everything Is a Screen These Days B2B Online Share
Marketing integration seems to mean one thing these days to Randall Rothenberg, president-CEO of the Interactive Advertising Bureau: "Everything is a screen," Rothenberg said, kicking off IAB's third annual Innovations Days conference and stressing the convergence of media channels via a variety of mobile devices. More
B-to-B Brands Trail B-to-C in Social Media Monitoring, Follow-Up MarketingProfs Share
Many b-to-b businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49 percent of surveyed b-to-b brands track what consumers are saying about them via social channels, compared with 78 percent of b-to-c brands and 68 percent of brands that serve both b-to-b and b-to-c markets. Moreover, only 31 percent of b-to-b brands have processes in place to follow up on customer feedback posted on social websites, compared with 58 percent of b-to-c brands and 54 percent of those serving both markets. More
Draft Choice: Nike Launches Broadway Bowl to Celebrate NFL Draft and New Uniforms Event Marketer Share
Nike on 27 April turned New York City's Times Square into the Broadway Bowl, a full-on, truss-enclosed football field at Broadway and 42nd Street. The brand invited former NFL players, current athletes, cultural influencers and officers of the NYPD and FDNY to play a 30-minute five-on-five flag football game, to build excitement around the draft and Nike's new deal with the NFL to design the league's official team uniforms. More
Blog Posts ICEEM Share
Latest blog posts from The Center: The Four Pillars Of Effective Exhibit Marketing: 4 Pinterest – How to Use It for Trade Shows Draw Attendees to Your Booth with Videos More
Bookmark and Follow The Center on Its Social Networks: ICEEM Share
LinkedIn: http://www.linkedin.com/groups?mostPopular=&gid=2006467 Facebook: http://www.facebook.com/home.php?#!/ICEEM Twitter: http://twitter.com/CenterEventMktg More
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