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100 Tips for Trade Show Lead Generation
Customer Think    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Here are 100 trade show lead generation ideas that are worth checking out. More



EventsInAmerica.com Launches New Search Engine for the Trade Show and Events Industry
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Events In America, LLC announces it has re-designed its website, More

8 Tips for Attracting Millennials to Your Next Trade Show
Trade Show News Network    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Exactly who are Millennials? Well, the answer depends on who you ask. Defined as much by mindset as by birth, Millennials are those molded by cultural norms, demographics, the economy, parenting styles and more importantly, the Internet. So why do Millennials matter? This age group is more than 80 million strong, with an unyielding purchasing power. More

CEIR Report
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Read the powerful study produced by the Center for Exhibition Industry Research, "Identify, Discover, Embrace Change from the Young Generation's Ideas." Learn how to make your booth/stand and your marketing message more appealing to this important cohort. Look for Phase 2 of the study to be released in fall 2010.
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Exhibit Marketing Mistakes: 10 Tips on How to Avoid Them
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The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful trade show. More

Then and Now
Event Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Event Marketer (EM) revisits old event marketing trends to find out where they've gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that's now an industry standard? Let's re-examine hologram technology, which EM last reported on in October 2006. More

The Value of Attending TS²
"TS² is a valuable resource for any organization looking to maximize their event marketing program. From education to networking to the exhibiting vendors, the opportunities to expand knowledge and find solutions is almost limitless at TS². I encourage exhibit and event professionals to take advantage of the opportunity to participate in TS²."

Aaron Bludworth
George Fern Company


Three Critical Keys To Your Annual Meeting Education Success: Context, Recall And Storytelling
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If the content you are providing at your annual meetings is foreign to your attendees, they will have difficulty recalling it. It will seem meaningless, foreign and abstract to them. Your annual meetings content and education needs to use context and stories in order for your attendees to move the information from short term memory to long term memory. More

6 Technologies For Events That Will Rock Your World
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article
Technology. Some are old but under-utilized. Others are available now, but not necessarily used in the event space. Still others coming in the not-to-distant future and have some amazing potential for creating experiences that drive engagement with our audiences. Here are 6 game-changing technologies that will help experiences and events make more of an impact on audiences and brands alike. More



ICEEM Hosts Essential Roundtable Discussions During TS²
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What is it?
The Center of Momentum Roundtable Discussions is a fast-paced series of roundtable discussions providing the opportunity to actively engage experts and your peers on a variety of relevant topics during this two-hour session.

Exhibitors and Event Marketers will find key tools on The Center's rich and interactive Web site designed to support the art of face-to-face events. TS² brings you face-to-face during the 3-day conference program, complete with more than 40 educational sessions and a 2-day expo showcasing the products, services and solutions of more than 200 industry-leading vendors.

When is it?
Thursday, July 15 at 2:15 p.m. at the Boston Convention & Exhibition Center in Boston, Mass.

Why it's important.
Broaden your understanding of exhibit and event marketing and get up-to-date on key issues and principles of planning, measurement, budgeting, marketing and execution of exhibit and event programs with an emphasis on technology and social media. TS² provides great in-depth programming for beginners and think-tank workshops for experienced exhibiting professionals.

Who will be there?
TS² offers something for everyone! Whether you work exclusively on your company's exhibit program, or juggle every aspect of your marketing program, TS² is for you! Attendees with a variety of backgrounds will attend this annual industry event, so you are guaranteed to create lasting business relationships and learn from the experts, including:
  • Exhibit Managers
  • Marketing Managers
  • Trade Show Professionals
  • Marketing Directors
  • Presidents/Partners/Owners
  • CMOs
  • Event Managers
  • Event Coordinators
  • Event Planners
  • Meeting Planners
  • Vice Presidents of Marketing

How to register and save money.
The Center Saves You Money! All members of The Center receive a 15 percent discount on all conference packages when using the VIP code: ICEEM. Use this code when registering at www.ts2show.com. Not yet a member? Joining The Center is FREE -- just visit www.iceem.net!

100 percent money-back guarantee.
We are confident your time will be well spent and you will learn new strategies or your money back!

Questions? Contact Customer Service at 800-687-7469 or info@ts2show.com.

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Blog News
ICEEM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Latest blog posts from The Center:
What is the trade show end users focus? Quality? Value? Service? Price?
Marketers Want a Seat at the Revenue Table
More

Search for your next job on ExhibitionIndustryJobs.com
ICEEM    Share    Share on FacebookTwitterShare on LinkedinE-mail article

That evolution starts with the thousands of talented exhibitions and events industry professionals who dedicate themselves to the continued growth and development of the industry. Finding this talent is now easier than ever. Bookmark www.ExhibitionIndustryJobs.com -- Whether you are seeking a new career or looking to fill an open position, you will find the most relevant and comprehensive listings here. You can create an account, post a resume, view jobs and receive personal job alerts. Also, employers can create an account, view resumes, post jobs and find recruitment resources. Take a moment to visit www.ExhibitionIndustryJobs.com and take the next step in your career.
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The Exhibitorial
James DeBois, Director of Advertising Sales, 469.420.2618   
Annette L. Kovac, Content Editor, 469.420.2604   Contribute news
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