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 B-to-B Event Marketers Anticipate Better Times Ahead Trade Show News Network Share    
In 2008, $13 billion, which was 34.5 percent of U.S. business-to-business companies' overall budgets, was spent on marketing events, according to research firm AMR International. By 2009, as the economy took a nosedive and marketing budgets were slashed, that event marketing spend considerably shrunk to $11.1 billion, which was a drop off of 15.5 percent, compared with the same time period the year before. More 'Old School' is New Again InmanNews Share
It might be unseemly to say this at a real estate technology conference, but non-techie communication -- or at least some old-school ways of doing business -- is something that's on the minds of a number of attendees at the annual Real Estate Connect conference. More MC² Releases White Paper on Face-to-Face Marketing Exhibitor Online Share
Virtual meetings and events -- where attendees participate in a trade show experience on the Internet -- have long been considered a substitute and a threat to face-to-face events because of their lower cost to produce and ease of attendance. "Is Face-to-Face Marketing Old School?" explores how the blending of face-to-face strategies with virtual tools can measurably enhance the value of event marketing programs at incremental costs. More  Trade Show Staffing Strategies Trade-Show-Advisor.com Share
Without dynamic, well-trained trade show staffing, your pre-event marketing activities, eye-catching exhibit, and high-appeal giveaways can be wasted. Your booth team is the lifeblood of your exhibit strategy. More Architects Build Small Spaces Exhibition Dexigner Share
Architecture is intrinsically part of our everyday experience. Yet architecture exhibitions, with their emphasis on drawings, models and photographs, sometimes deny their audience an engagement with actual buildings. More Leaving a Community Footprint Successful Meetings Share
In an era where stories about corporate greed and excess are all too commonplace, it is refreshing to find companies interested in more than just the bottom line. Many organizations are finding that corporate social responsibility programs (CSR) can be a win-win-win: The employer is looked upon as a caring corporate citizen, employees feel good about working for an empathic company, and a local community gains what is usually a generous donation. More Trade Show Attendance Tips About.com Share
No matter how small your retail business may be, the benefits of attending a trade show sponsored by vendors or industry associations far outweigh any reason not to attend. These conferences have been developed in order to give retail owners, buyers and managers the opportunity to meet existing suppliers, conduct business meetings, network with others in retail and investigate new products. More  Blog News ICEEM Share
Latest blog posts from The Center: Continuing the Conversation Combining Showmanship with Salesmanship To Maximize Results More Search for your next job on ExhibitionIndustryJobs.com ICEEM Share
 That evolution starts with the thousands of talented exhibitions and events industry professionals who dedicate themselves to the continued growth and development of the industry. Finding this talent is now easier than ever. Bookmark www.ExhibitionIndustryJobs.com -- Whether you are seeking a new career or looking to fill an open position, you will find the most relevant and comprehensive listings here. You can create an account, post a resume, view jobs and receive personal job alerts. Also, employers can create an account, view resumes, post jobs and find recruitment resources. Take a moment to visit www.ExhibitionIndustryJobs.com and take the next step in your career. More |
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