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7 Reasons Why Not All Exhibitors Are Exhibit Marketers
Trade Show News Network
In a recent blog post on btoboonline.com, Tom Nightingale laments the poor trade show habits of exhibitors at a show he just attended, and offered seven concise, valuable tips on how exhibitors could do better.
Leveraging Marketing Automation at Trade Shows
Despite their best intentions, many B2B marketers aren't using trade shows to their full advantage. A recent Center for Exhibition Industry Research survey indicated that 59 percent of companies are still using paper-based lead forms and business cards to collect information from trade show attendees.
6 Presentation Tips to Keep Your Audience Engaged
Trade Show News Network
How often have you sat in a presentation and said to yourself, "Wow, this is so boring ... I can't sit through another meeting like this." Now on the opposite end of the spectrum, when was the last time you left a meeting inspired and confident about what you just heard? There's no better way to influence customers (and even co-workers) than by delivering an effective and motivating presentation.
Tradeshow PR: Driving Media to Your Booth
Recently, writer Jennifer Fortney returned from attending a trade show with a client and it got me thinking about the importance and opportunity that kind of event provides for startups and small businesses. Sure you want to meet buyers, but the media potential is crucial, as well.
Missed last week's issue? See which articles your colleagues read most.
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Do you have exhibitors and attendees that anticipate your trade show all year long? Tell us how you create buzz for your event at firstname.lastname@example.org.
Director, Vendor Relations | Professional Retail Store Maintenance Association
| Dallas, Texas
Trade Show Director | Hanley Wood, LLC | Irving, Texas
Account Representative | CEDIA | Indianapolis, Ind.
Registration, Team Manager
| Diversified Business Communications | Portland, Maine
Exhibits Coordinator |
NAPE Expo | Fort Worth, Texas
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