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Tips for Creating Traffic-Stopping Tradeshow Booths MarketingProfs Share    
If you've ever manned a tradeshow booth, you're familiar with that sense of urgency to bring back home a stack of qualified leads. And, with so many other exhibitors vying for the same prize, you may find yourself behaving a bit like a carnival barker in your efforts to lure visitors into your booth. More Be Prepared: Do Some Planning Before a Trade Show ABC News Share
It can be a daunting experience: running your small company's booth at a trade show for the first time. Or, trying to navigate a noisy, overcrowded exhibition hall as you look for products or services to boost your company's sales. As business starts to pick up, small company owners will likely make more trips to trade shows and industry expos. With advance planning, a visit to a show can be rewarding, and not only for bringing in sales. More  Top 3 Things Exhibit Marketers Wish Their Boss Knew BizBash Share
As an exhibit marketer, there's a lot you've learned about trade shows. But what do you most wish your boss and other senior managers knew about trade shows? More Chicago: What's the Verdict on the Labor Overhaul? Trade Show News Network Share
Two high-profile shows -- the Healthcare Information Management Systems Society's annual show and the Society of the Plastics Industry's NPE -- International Plastics Showcase -- had said enough is enough with the high cost of labor in the Windy City and decided to pull their events. More Avoiding Trade Show Faux Pas Inc. Share
These days, many companies are returning to trade shows, which slumped following the terrorist attacks and recession of 2001. Event organizers are reporting gains in revenue, attendance, and the number of exhibitors, and many exhibition halls are expanding, according to the Center for Exhibition Industry Research. Making a trade show pay off can be tricky, however, because "the cost per contact is the highest of anything in the marketing tool kit," says Ruth P. Stevens, a professor at Columbia University's business school and the author of Trade Show and Event Marketing. More
How to Create a Proper Impact at a Trade Show: Bannerstand Trade Show News Network Share
These days one of the most popular way to popularize your business is visiting all sorts of useful events -- like a trade shows, for example. To create a proper impact it's recommend that you represent your company with a nice bannerstand. More Survival Tips For Being Buried in the Back of the Trade-Show Hall Event Marketer Share
Most trade show veterans will agree -- there are few places less desirable than the back corner of the exhibit hall. After a year of setbacks and cancellations, many brands are struggling to get back the prime spots they once had at their industry’s biggest shows. What to do when life hands you a disappointing trade show location? In most cases, you can file for an appeal. But you may only be rewarded with a better spot next year. Until then, a few alternative strategies. More Marketing Can't Overcome Bad Customer Service Chief Marketer Share
It doesn't matter how good your marketing scheme is: If your customer service isn't up to snuff, your audience won't come back for more. Grant Johnson details a few recent examples of companies that weren't making their customers the top priority. More Trade Show Exhibitors Like McCormick Place Changes The Chicago Tribune Share
Exhibit manager Renee Jorgensen has been trekking to McCormick Place since 2000 to set up booth operations for Flow International Corp., a company that sells water-jet cutting equipment at the International Manufacturing Technology Show. And at the close of some earlier shows, she had one suggestion for its operators: Find a different venue. More |
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