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IFEA Event Insider
June 11, 2009
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Welcome to the IFEA's Event Insider-your location for up to date news in the festivals & events industry.


Why Businesses Are Still Giving To the Arts
from TIME Magazine
At the "confluence of passion and pragmatism," as one executive puts it, a handful of companies across the U.S. continue to support arts organizations in an economy not given to song and dance. The fine arts have been roughed up by this recession, some fatally, like the Baltimore Opera Company. But enterprises such as Omaha Steaks, Target, AutoZone and Olive Garden--despite struggling themselves--are standing by commitments to keep dance troupes, museums, orchestras and theater groups alive one burger, towel set, windshield wiper and pizza at a time. More

Review Hails D.C.'s Handling of Big Event
from The Washington Post
The D.C. Homeland and Emergency Management Agency concluded that the presidential inauguration in January was "highly successful given the unprecedented challenges" associated with handling 1.8 million visitors on the Mall. More

Rock Festivals Fighting Financial Washout
from Reuters
The Prodigy or Fatboy Slim are not enough to persuade Dorina Keresztes to fork out for a rock festival ticket this summer. She says she will find other ways to party. "Lounging in a park drinking wine with friends is, you know, free," said the 22-year old student from Budapest. Glastonbury in Britain may be a sell-out, but in the north and east of Europe from Denmark's Roskilde to Romania's B'esfest and Hungary's Sziget, the uncertainties of recession are making 2009 as a rock festival 'summer of love' a hard sell. More

Little Jimmy’s

Mobile Marketing: How Traveling Showrooms Save Money, Elevate Customer Service
from CE Pro
Perhaps it's a reflection of the recession, but mobile marketing seems to be taking off -- companies figure they'll travel to the customers, even if the customers won't travel to them. A great example of mobile marketing is Hartford, Conn.-based Integrated Environments' fully-loaded traveling showroom. Owner Chad Tierney was "trying to think outside the box and be creative" when his company bought a Gulf Stream Motor home and equipped it with audio, video and control technology. More

Odwalla Signs on as Bonnaroo Music & Arts Festival Recycling Sponsor
from Pitchengine
Odwalla will be rockin' its musical roots as a sponsor at the wildly popular Bonnaroo Music & Arts Festival taking place on a 700-acre farm in Manchester, Tenn. As a recycling sponsor, Odwalla will join more than 100 artists and an estimated 80,000 music lovers at this annual event that recently received the international "Greener Festival Award." Odwalla will be joined by Robert F. Kennedy Jr., named one of TIME magazine's "Heroes of the Planet," to rally Bonnaroo attendees about important environmental issues. More

Nonprofits Turn to Facebook, MySpace, Twitter to Raise Money, Market
from The Plain Dealer
Nonprofit and philanthropic organizations are turning to relatively cheap online social media to raise money and market their organizations as they grapple with recession-battered endowments, fewer grants and, often, less patronage by their customers. More

Foodies Beware: Cutbacks Mean Fewer Inspections at Utah Festivals
from The Salt Lake Tribune
With festival season here, budget constraints are forcing the Salt Lake Valley Health Department to cut back inspections by an estimated 40 percent. To see what, exactly, the Health Department found in 2008, The Salt Lake Tribune created and analyzed a database of more than 1,000 food booth inspection reports. More

 

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Vendors Concerned About Business at Festivals
from TMJ-TV4
Milwaukee's festival season is just getting started. But if RiverSplash festival was any indication of what's to come, vendors may have reason to be worried about their businesses. It was tough for vendors. Weather in the 40s turned what is normally the busiest night into a bust. Bands played for crowds of less than 30 people. More

Seattle Fireworks Show Could Present a Potty Predicament
from Northwest Cable News
Gasworks Park Seattle will turn into the picture of patriotism, and for Wallingford, Wash., businesses the picture of frustration. Fourth of July fireworks draw about 50,000 people to the park. This year though, the crowd is expected to swell because the Elliott Bay, Wash., fireworks show has been canceled. More






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