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Translating the brand: Taking your business overseas
GenslerOn
It is an exciting time for the hospitality industry in Europe, the Middle East and Asia. As global brands enter the market, they face a high level of sophistication, rising guest expectations and growing competition. But exactly how far — and in what ways — can a brand stretch and still be a brand? How is local culture expressed in a global business?
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Looking for similar articles? Search here, keyword HOTELS


'Design thinking' for healthcare
Healthcare Design
Even for designers, sometimes the concept of design thinking might get lost in the shuffle of healthcare projects. One author reminds us that the process of starting at the beginning is just as important as ever.
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Lexus' new retail stores to reinvigorate brand
Sourceable
In a bid to reinvigorate its stifling image, Toyota Lexus is transforming its traditional car dealerships into retail stores that offer a "luxury-brand experience" space.
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6 psych tips for creating the ideal work space
PsyBlog
There you are, sitting in the office, as usual, working away. Look away from the screen for a moment and what do you see? How tidy is your desk? Is it an open-plan office? Is there a view out of the window? Are there any plants in sight? Did you personally choose the decorations near your desk? All these factors and more have interesting psychological effects on how people work and how good they feel about it. So here are six tips, based on psychological research, for creating the ideal work space.
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TRENDING ARTICLES
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BUSINESS & OPERATIONS


2 common sales presentation mistakes — and how to remedy them
Joe Latta
Sales presentations are stressful. You dedicate countless hours to performing research, cultivating relationships and crafting a stellar proposal — all for one chance to shine before your prospect's decision-makers. Learn to avoid two of the most common mistakes people make when developing sales presentations.
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4 branding guidelines for interior designers
WSI Designer Marketplace
The biggest problem most designers have with branding is that they're trying to be all things to all potential clients. You are your own brand, and it's up to you to define what that should be.
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IIDA NEWS


'Best Interiors of Latin America and the Caribbean' entries due Sept. 16
IIDA
Entries for the 2013 IIDA Best Interiors of Latin America competition are due Monday, Sept. 16. Submit your application online to be considered in one of 10 categories. Winning entries represent the highest level of creativity, originality and design excellence in Latin America and the Caribbean.
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Colby Horton, Executive Vice President of Publishing, 469.420.2601
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