|Jul. 17, 2014|
The social media divide: Are you missing your members?
Social media has become a key platform for associations to reach their members. MultiView surveyed a group of our partners to better understand where they are, what they're doing and how they're doing it.More
3 reasons why content marketing doesn't work for associations
Here are three reasons why content marketing in the for-profit world is different than content marketing in the association world, and why what works for them won’t work for most associations.More
What if members don't know what they need?
Sure, you can ask members what they want, but designing association benefits isn’t their job. It’s yours, and it starts with seeing the world from your members’ eyes.More
The one thing you need to know for your association's web redesign
You can play with button colors; you can experiment with fonts; but the one thing you need to concentrate on when you’re considering a website redesign for your association is what you do. What your association does - in real language. The way people talk.More
Confronting priorities: Are you focused on solving customer problems or selling memberships?
The Demand Networks
Market-responsive businesses are supposed to be on top of their customers' needs and perceive underlying motivations and emerging needs before even these customers are able to articulate them. They discern patterns of behavior and their implications and constantly modify their value proposition, mode of delivery or business model to resonate with demand.More
6 ways to intersect publications and education events
Delivering content to your members is a cornerstone of not only your publication program, but also your education events. In a perfect world, all our members would attend our events. But because they don’t, how do we share that information while not reinventing the wheel? How do we help sell the value of our education events? How can we showcase the content in the best possible way before, during and after our programs?More
Business netiquette: The right way to use social media
By Scott Steinberg
Modern social networks provide endless opportunities for associations and working professionals to connect with colleagues, peers and potential partners in new and novel ways. But as widespread as services like Facebook, Google+, Twitter and LinkedIn have become, basic rules of etiquette and business conduct still apply. Keep in mind that not all businesses or individuals utilize or perceive interactions on social networks in the same way. Likewise, communications sent via these channels may also lose some of the subtle nuances conveyed through personal interactions.More
Changes in the information cycle are driving conference education reform
Conferences (and associations) used to be the go-to source for information and content about a profession or industry. Today, the tools of content creation and distribution actually rest in the hands of individuals. Anyone can create and share content. While not everyone wants to be a content creator, everyone has an interest in organizing and packing information in their own, unique way.More