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Community Calendar

Feb. 23
ISAE February Luncheon
Springfield

March 18-19
American Associations Day
Washington, D.C.

March 23
ISAE March Luncheon
Springfield

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ISAE Highlights

Witter named 2014 Leading Association Lobbyist
Randall F. Witter was selected as one of five 2014 Leading Association Lobbyists by Association TRENDS. Witter is President of Cook-Witter, Inc., and a Certified Association Executive. Association TRENDS recognized Witter for his work on the Illinois Lobbyist Registration Act as the representative for ISAE and Association Forum of Chicagoland. He spearheaded efforts to amend lobbyist registration fees, which impacted all individuals and organizations that lobby in Illinois. Witter also coordinated lobby efforts to reform the Illinois Not-for-Profit Act to ensure state statutes allow associations to use the latest forms of electronic communication when conducting associations business. Read the entire press release here.

A message from the 2015 American Associations Day Host Committee
As leaders of state associations from across the country, ASAE volunteers, and members of the American Associations Day Host Committee, we have come together with the common goal of advocating for our community. We are asking you to join us in DC March 18-19 to share with Congress the Power of A message: associations impact our future, fuel the economy, enrich lives and keep us competitive. You don’t have to be a government relations specialist to make a difference. Join us at American Associations Day to ensure that our members of Congress know what associations do to improve our districts and communities.

In case you missed it or need it for reference, here's a full transcript of Governor Rauner’s State of the State Address, as delivered on Feb. 4.

Scholarships available for first-time Institute attendees
The Illinois Society of Association Executives is proud to partner with Institute for Organization Management, the U.S. Chamber of Commerce Foundation’s professional development program for non-profit executives, to offer two $500 partial-tuition scholarships to one of Institute’s 2015 sites. The two scholarships, available to our members, will be awarded to students attending Institute for the first time to assist with enrollment fees and cannot be combined with any other Institute scholarships. If you are interested in this scholarship opportunity, contact Destiny, at dnance-evans@firminc.com by April 13.

ASAE Power of A Awards
ASAE created the Power of A Awards to showcase how associations leverage their unique resources to solve problems, advance industry/professional performance, kickstart innovation and improve world conditions. Associations are involved in activities every day that make a substantial, positive impact on our lives. Enter the 2015 Power of A Awards today and gain recognition for your association's valuable work. Click here for more information or to enter.

ISAE would like to extend a welcome to our newest members:
Jason Speaks, LeadingAge Illinois
Kim Clarke Maisch, National Federation of Independent Business
Tim Moss, IPPFA
Tami Hubbell, Independent Insurance Agents of Illinois
Kevin Burke, Illinois Asphalt Pavement Association
Vickie Moseley, Advocacy Associates
David Starrett, Advocacy Associates

ASAE Inroads
The latest issue of ASAE Inroads is out. The topics included in this edition are:
  • Ryan looking for ‘common ground’ on tax reform
  • Koskinen vague on new 501(c)(4) rules
  • GOP unveils new ACA alternative
  • FCC readies new net neutrality rules
  • DC council modifies Wage Theft Act
  • ASAE forms Fly-In host committee
  • Read the entire issue of ASAE Inroads here.

    Always keep up with ISAE through the ISAE Blog.




    Industry News

    Why your association needs member personas
    MemberClicks
    According to HubSpot, a persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Now I know what you’re thinking: I’m not in marketing and my association doesn’t really have customers, so why should I care? Well, no matter what industry you’re in, personas are the key to success. And in the case of associations, we’re talking about member personas. Creating personas for your members can actually help you to recruit and retain the right people. After all, if you know what your personas are trying to achieve, you can create content to help them reach their goals.
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    From promoted pins to social profiles on Google: What's new in social media
    SocialFish
    It seems like every day there’s a new social media outlet, or at least a new element to existing mainstays. Here is a look at three recent developments in the social sphere, provided by Elizabeth Bookhultz, an expert association social media specialist.
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    Looking for similar articles? Search here, keyword SOCIAL MEDIA.


    Do our association's members feel taken care of?
    Smooth the Path
    The question to ask ourselves: is our association pro-member or pro-association? That orientation makes all the difference in the world to our members. Associations that are pro-members will thrive. Associations that are pro-association will continue to struggle.
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    Member surveys: Getting back to basics
    by Larry J. Seibert
    Over the years of presenting research workshops to association executives, the same basic questions seem to be raised in almost every workshop. This article provides answers those commonly asked questions.
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    Are you the 'up periscope' for your nonprofit organization?
    By William D. Pawlucy
    The nonprofit world is seeing a downturn in volunteerism, a squeeze on its revenue streams and rising competition. How can you be the one who sees what is ahead and makes important course changes to maintain your organization's relevance? During a recent board training session, an executive director was asked about his role. His response led me to write this article. He said, "I need to be the 'up periscope' for my organization. That is my most critical role." Here are five ways to be proactive rather than reactive and be the "up periscope" for your organization.
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    What tacit value do you offer?
    Tagoras
    It generally takes a lot of very focused, intense work to arrive at the sources of your tacit value, and the “why” that animates the entire being of your organization. The truth is, a lot of learning leaders don’t want to face up to this type of work. It’s easier to look for “best practices,” to follow what the competition is doing, to license the latest technology or to dabble in the latest learning trend. In most cases, that’s not creating value.
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    Employing good talent is a war?
    by Larry Timm
    “Talent wars” is a phrase I first heard during the dotcom era. Frankly, the phrase seemed overly dramatic. Growth was rampant, and there was high demand for those with the dotcom skillset. Yes, there were corporate winners and losers, but even the casualties of business were largely due to failed business plans, lack of capital, or a variety of other factors that excluded a sole lack of talent. In 2013, I began hearing the phrase again, and nowadays with increasing regularity. This time, the shoe is fitting.
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