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Community Calendar

March 18-19
American Associations Day
Washington, D.C.

March 23
ISAE March Luncheon
Springfield

April 7
ISAE Round Table - Springfield & Chicagoland
Springfield

April 27
ISAE April Luncheon
Springfield

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ISAE Highlights

The Illinois Sustainable Technology Center (ISTC) is now accepting applications for the 2015 Illinois Governor's Sustainability Awards. This award, begun in 1987, is the nation's longest standing state environmental award program that annually honors organizations and businesses who have made a commitment to the environment through implementation of outstanding and innovative sustainability practices.The deadline for submitting your application is close of business May 22. Applications will only be accepted electronically. Details and application information can be found here.

A message from the 2015 American Associations Day Host Committee
As leaders of state associations from across the country, ASAE volunteers, and members of the American Associations Day Host Committee, we have come together with the common goal of advocating for our community. We are asking you to join us in D.C. March 18-19 to share with Congress the Power of A message: associations impact our future, fuel the economy, enrich lives and keep us competitive. You don’t have to be a government relations specialist to make a difference. Join us at American Associations Day to ensure that our members of Congress know what associations do to improve our districts and communities.

Scholarships available for first-time Institute attendees
The Illinois Society of Association Executives is proud to partner with Institute for Organization Management, the U.S. Chamber of Commerce Foundation’s professional development program for non-profit executives, to offer two $500 partial-tuition scholarships to one of Institute’s 2015 sites. The two scholarships, available to our members, will be awarded to students attending Institute for the first time to assist with enrollment fees and cannot be combined with any other Institute scholarships. If you are interested in this scholarship opportunity, contact Destiny, at dnance-evans@firminc.com by April 13.

ISAE would like to extend a welcome to our newest members:
Pete Skeele, Gather Digital

ASAE Inroads
The latest issue of ASAE Inroads is out. The topics included in this edition are:
  • Dems urge Obama to make tax code changes
  • House Republicans offer ‘off-ramp’ from ACA
  • Koskinen defends IRS budget request
  • DC council passes amended wage theft act
    Read the entire issue of ASAE Inroads here.

    Always keep up with ISAE through the ISAE Blog.




  • Industry News

    5 great membership retention strategies
    Silverbear
    The key to retaining members is to ensure that they are receiving value from their membership and that they’re aware of the value they are receiving. Engaging with members on a regular basis to communicate this value to them helps keep it fresh in their mind and reminds them of why they became members in the first place. So what are the best retention ideas and strategies?
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    'SPIKE' your marketing efforts to take them to the next level
    Associations Now
    PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy, relevant events, or SPIKEs: “Sudden Points of Interest that Kick-Start Exposure.”
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    Looking for similar articles? Search here, keyword MARKETING.


    Are associations focusing their marketing effort on the wrong things?
    Smooth the Path
    Most of the marketing consulting and marketing services community focuses on the how you get your message out. Because of this emphasis we start to think that having a social media account or trying the newest channel is the key to marketing success. Conversely, we panic because we hear that old technology is dead: email, newsletters, magazines, listserves. We think the how we get the message out is more important than the message itself. We race to be present in the popular channels. What if we are completely wrong?
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    Less is more when it comes to setting goals
    By Robert C. Harris
    Many planning retreats result in a to-do list. The board assigns projects and tasks to committees and staff who are already overloaded. It takes a seasoned leader or facilitator to communicate that planning is not simply for adding ideas but also for analysis, focus and abandonment. With a finite amount of resources, the strategic plan should hone in on the association's core competencies. No board should feel bad about a plan that appears to be smaller or have fewer projects.
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    2 huge changes you might not have noticed in the association world, but will
    MemberClicks
    Our jobs are getting harder for a number of reasons but unlike so many things in the past, these changes are not handled in an afternoon and then checked off a to-do list. They will alter the way in which we work.
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    6 ways to attract engaged members in 2015
    Wired4Leadership
    Active, engaged members remain the number one challenge for associations and professional societies. Why do so many nonprofits end up leaving them stranded? There are great strategies for assuring success in recruiting, retaining and engaging members if you’ll commit the time and resources to making it happen. Spoiler alert: it doesn’t have to be difficult.
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    READ MORE


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