ISPI Performance Digest MultiBriefs
February 22, 2012
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Engage staff, educate front line, increase profits
Triple Pundit
Claudia Capitini, the aptly named sustainability maven at Eco-Products, had a problem. She knew, as smart companies do, that sustainability is the path to greater prosperity and profitability. But with a large sales staff that had no formal training in sustainability, Capitini needed to enhance their understanding of the environmental attributes of the company's products so they could sell them effectively.More

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