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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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You likely send your members a number of emails throughout the month asking them to engage with you in some way, shape, or form. (To register for an event or to read an article, for example.) And sometimes, your members will take action. But sometimes, they won’t....

source: MemberClicks

Your association’s annual conference is likely one of the most anticipated events of the year for your members. The opportunities for networking and learning at these events seem endless … If you can keep your attendees engaged with fun, unique activities. Here...

source: Association Adviser

Oh, the dreaded "Unsubscribe" button. If you’re in charge of your association’s email marketing efforts, it’s the one link that you’re praying your members and prospects don’t click. But an Email Preference Center is a centralized location...

source: HighRoad Solution

An event’s goal is to provide a valuable and memorable experience for attendees: to help them learn, connect with others, and feel a sense of belonging. Events also help you meet revenue goals, but only if you provide value to exhibitors...

source: MemberSuite

Sometimes it can be hard to remember that technology is supposed to make our lives easier and more productive. As technology has become a pervasive part of our personal lives, we often find it causing frustration or even slowing...

source: Delcor

Is learning like riding a bike? You just get going and it all comes back to you before you fall off or crash into a wall? Don’t count on it. Many of the people who register for your online courses haven’t taken a class since...

source: WBT Systems

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