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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Is now the time to remove the term “big data” from your vocabulary and rethink how you can best become a data-driven organization? A recent NewVantage Partners survey lays out a cultural case.

source: Associations Now

No matter how much traffic your association’s website gets, if you aren’t attracting the right audience you won’t see any fruitful results in terms of engagement and acquisition. Quality over abundance is definitely the...

source: Web Scribble

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily...

source: MemberClicks

Electronic learning (eLearning) programs have taken on many shapes and sizes over the years, but sometimes it can be hard to drum up excitement for new (or existing) offerings. Why is this? Because learners often assume the resources will always be there for them, so there’s...

source: Higher Logic

As association professionals, we do different jobs than our members, but we join them in the common human experience of aging. If you feel stuck in the middle of your career, how many of your association’s members feel...

source: Association Success

Joining an association or club is an exciting time for new members. Often, they’re eager to jump in, learn about the organization, and find out how they can contribute. Unfortunately, though, many organizations don’t have a set new member onboarding method to...

source: Wild Apricot


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