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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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The Mid-Atlantic Society for Association Executives' Annual Meeting will be held December 11-12, 2019 at...

source: MASAE

A preference center is an online portal that gives your members an easy way to control what communications they receive from your organization and how often they receive them. It also allows you to gather the data you need to improve member communications.

source: YourMembership

Value is at the core of member retention. If a member doesn’t feel like they’re getting value from your organization, they’re likely to let their membership lapse. But on the flip side, if they do feel like they’re getting value from your organization,...

source: MemberClicks

You have to ensure that your association has the right tools for success. Sometimes, this leads to some tough choices. One question that perplexes many associations is whether to invest in two martech automation platforms or to try winging it with just one. To find the right...

source: HighRoad Solution

We’ve all been told that the proper use of social media could help a business rocket to the next level of internet marketing. But is that the case anymore? Some might say no – and have legitimate reason for their negative...

source: MultiView

New members want emails from the association. They crave emails from the association. During the first few weeks of membership, they are willing to read a bunch of emails, within reason.

source: Smooth the Path

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