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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Sometimes, figuring out if your association messages are getting through to your members feels like playing “Duck, Duck, Goose.” You hold your breath in anticipation, hoping they’ll land on “goose” and choose your message as the one of the lucky...

source: Associations Adviser

When your typical sources of non-dues revenue aren’t seeming to drive the same amount of money to your association, it isn’t cause for your association to give up on them completely. Yes, introducing new streams of non-dues...

source: Web Scribble

If your membership organization were a car, engagement would be the gasoline. For organizations like associations and user groups, member engagement fuels your core objectives. Since every organization is different, there isn't a magical "one size fits all" method to increase...

source: Higher Logic

Today professionals are time-starved. Being involved in an association usually takes time. But what if our association could give back time to our members? That would be an enormous benefit, and is something many associations already do.

source: Smooth the Path

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member...

source: MemberClicks

I bet you’ve heard this before: “An object at rest, tends to stay at rest.” Oh, yeah, it’s Newton’s first law of motion: any object will stay at rest or in motion unless acted on by an external force. It’s also referred to as the law of...

source: Velvet Chainsaw


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