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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Join MASAE at the Study at University City on June 6 to learn how you can incorporate ASAE's ForesightWorks into your own association. Understanding what the future holds is a powerful way to reach the key insights that associations...

source: MASAE

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff and audiences. Technology helps...

source: WBT Systems

Member engagement can be harder to measure in trade associations than in professional societies. You might not have the kind of direct link to individual members that you get in other kinds of associations, but you can still measure member engagement. Having these metrics...

source: Highroad Solution

Want to know more about what your members want out of your association? It’s time to think about how social media can help.

source: Web Scribble

What I love about the association world is that we all wear so many hats and develop such a diverse set of skills. However, the roles, responsibilities, and accountabilities are often blurred. In the corporate world I believe there to be a natural state of cultural conflict...

source: Association Success

The recent Community Brands benchmark study on associations with small staffs uncovered areas for improvement around member retention, non-dues revenue and technology usage. Here are key findings and recommendations from the report.

source: YourMembership

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