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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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MASAE is pleased to return to the Sea Oaks Country Club once again this year for our 10th Annual Golf Outing....

source: MASAE

The news about U.S. women’s presence in the C-suite — and especially the CEO job — has been pretty bleak. Nationwide, fewer than 5% of CEOs of public companies are women. In the Fortune 500, that number fell by 25% from 2017 to 2018, dipping from 32 (6.4%)...

source: Harvard Business Review

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels.

source: Associations Now

Email opt-outs are a fact of life in email marketing. While you can’t avoid them entirely, you can keep email opt-outs to a minimum if you understand why people unsubscribe.

source: HighRoad Solution

Associations have an important role to play in helping learners become job-ready. While higher education is the traditional medium to develop skills and to advance in your career, associations provide a different solution. In some ways, we even compete with higher education...

source: Association Success

The key is to keep it simple. Get some foundations in place to monitor and then manage a few key data points. This will give you more than enough insight on where you should be focusing your efforts for maximum effectiveness.

source: Association Success

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