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MRIA Member Advisory: CAPOR
MRIA
Our industry was recently strengthened with the announcement of a new organization dedicated solely to public opinion polling. On June 11, the Canadian Association for Public Opinion Research (CAPOR) was announced with the goal of bringing greater professionalism, transparency and accountability to those who practice public opinion and issue polling in Canada. As you know, MRIA has a long-standing industry role in public opinion research, as it does with all research disciplines. In 2015, the MRIA released a new globally adapted Code of Conduct and revamped complaints process which all members, both individual and corporate, must abide by in order to retain membership. MRIA has been and continues to be at the forefront in the development and enforcement of research standards.
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Enter to win a Mini Cooper
MRIA
MRIA members continue to benefit from discounted rates for group auto and home insurance. By calling in for a no-obligation quote, members automatically qualify for the next draw for a Mini Cooper, taking place in early August. To learn more, please call 1-800-663-6828.
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MRIA Job Bank — career opportunities
MRIA
Positions are listed in order of their posting date, with the most recent posting listed at the top. If you would like to post a Job Ad, please click here.

June 15 — LCBO — Junior Customer Research Analyst (Toronto, ON)

June 9 — Union Gas Limited — Senior Market Research (Chatham, ON)

June 5 — Maple Leaf Foods — Marketing Manager, Consumer Insights (Mississauga, ON)

June 1 — SOM — Charge de projets — recherche marketing (Quebec, QC)

June 1 — CAA South Central Ontario — Market Research Specialist (Thornhill, ON)

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SPONSORED CONTENT


Certified Marketing Research Professional CMRP — Are you ready to step up?
MRIA
The next Comprehensive Marketing Research Exam (CMRE) Prep Course takes place on October 7-8, 2015 and the next CMRE Exam on November 7-8, 2015! Note as well, the next 402 Advanced Analysis Techniques, will take place on Sept. 10 and 11, and the recorded version will be provided for distance learning. You no longer have to come to Toronto to attend courses or to write your exam! Questions? Write cmrp@mria-arim.ca

Want to hear more about MRIA and the CMRP? Watch this video: Click here.

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MRIA upcoming events
MRIA
November/December 2015 — Full-day Conference — Vancouver, B.C.
January 2016 — Qualitative Research Conference — Toronto, ON
June 1-3, 2016 — National Conference — Montreal, QC

For Chapter Events, visit http://mria-arim.ca/chapters.

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PRODUCT SHOWCASE
 
comScore

comScore is a leading internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions for our clients to maximize the value of their digital investments.
 


 MRIA Course Calendar

Date Event
September 10-11, 2015 402 — Advanced Analysis Techniques
September 22, 2015 Create Winning Research Presentations and Reports that Deeply Connect with your Audience
October 7-8, 2015 CMRE Prep Workshop
October 14, 2015 Semiotics, Introduction: HSPAC
October 20, 2015 Semiotics, Introduction: HSPAC
October 29-30, 2015 203 — Marketing Research Statistics and Data Analysis
November 4-5, 2015 101 — Introduction to Marketing Research
November 6, 2015 401 — Online Research, Best Practices and Innovations
November 7-8, 2015 CMRP Exam
November 18, 2015 201 — Marketing Research Design: An Applied Course
November 26, 2016 Measuring Customer Satisfaction, Loyalty & Retention
November 27, 2015 Measuring Customer Satisfaction: Advanced Analytical Techniques
December 2-4, 2015 Moderator Training: Basic
December 8, 2015 Crowdsourcing


For more information on courses, please visit this link.
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 In the Media


The evolving trend of media intelligence
Marketing Intelligence
Media monitoring tools have long helped businesses to stay on top of their brand mentions on media. In the era of Big Data, flipping through newspaper or using traditional paper clipping solutions is no longer enough to help companies to keep up with the conversations about the industry and the brand happening around the clock and stay competitive.
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  PRODUCT SHOWCASES
Powerful Tools for Targeted Samples

Environics Analytics provides postal code-level targeting using 1,100+ variables from DemoStats, HouseholdSpend, WealthScapes and PRIZM5. Listed households, RDD, ABD and business samples; telephone appending/verification; address cleansing, data merge/purge; geocoding and mapping. Survey data ascription, weighting and advanced analytics also available. Contact us at inquiries@environicsanalytics.ca or 416.969.2733.
Activity-based DIY Research Communities

Recollective is professional, DIY software for building brand-ready research communities. It combines structured activities and journals to gather responses to various question types including image reviews, video and photo uploads or threaded discussion forums. Recollective supports both mobile and desktop use, any size of community and any project duration.
Payments Industry: Radical Disruption

Driven by unprecedented technological advancement, payment issuers and acquirers face new competitors in the payment processing and financial services spaces. Find out how Market Probe’s 2015 Digital Payment Study helps banks, card networks and payment processors thrive in this new ecosystem.

Visit MRIA Booth 26 or Contact Us


Children trust websites advertising familiar brands
Research Magazine
An ethnographic research study from Ofcom has revealed that online advertising from familiar brands is seen by children as a mark of a site's credibility and trustworthiness. The study, Children's Media Lives, is tracking the same 18 children, aged eight to 15, to explore how their digital media use evolves over time.
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What to do to make market research strategic
Inquirer
We're the corporate strategy team directly reporting to our company CEO. We're a lean team of only five. Recently, our CEO called us to a short meeting. He had your recent column reproduced. He handed out to each of us a photocopy. The column was about how market research or its use can be strategic.
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  FEATURED COMPANIES
Rediscover Advanis: 25 years of Innovation
Since 1990 we have combined research & technology expertise to create custom, forward thinking research. Put our expertise to work for you. Find out MORE
Customer Co-Evolution
Our approach to product and service development research allows you to make incremental changes to improve time to market and gain competitive advantage.  MORE


3 things you won't learn about a job candidate from a resume
Fortune
After deciding to scale our company, we discovered through trial and error which specific qualities result in the best long-term hires for our firm. What we learned: Resumes are pretty much useless. Why? Because they typically don't capture what actually matters for long-term success, specifically: grit, collaboration, and a thirst for learning.
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PepsiCo on why market research needs to be in the boardroom
Marketing Interactive
The advent of new, wired consumers and an evolving business environment are reasons why market research will move from consumer to business, Priya Khanna, associate director, consumer insights, PepsiCo India, said at Marketing's Research Asia Interactive conference 2015. The emergence of pro-consumers signals a need to understand the consumers' behavioural changes, given that new consumption trends are constantly being redefined.
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  FEATURED COMPANIES
Where can UX Design take you?
We work with you to turn insights into innovative design. Our Experience Thinking™ approach delivers remarkable design outcomes. Every time. Contact us today to get started. MORE
Radius Solves Complex Strategic Issues
Leading organizations in industries including consumer packaged goods, high tech durables, food service, pharmaceuticals, and telecommunications turn to Radius Global Market Research for our difference. MORE


3 ways marketers are failing with tech
CIO
Today's marketing jobs require at least one digital skill — such as SEO, website design or analytics — according to the Digital Professional Institute. Here are the most common marketing technology failures and how to overcome them.
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The perils of algorithm-based marketing
Harvard Business Review
If I told you this article was written by an algorithm (and you believed me), chances are you'd be creeped-out, suspicious of the content, and unable to muster much if any emotional response to it. That's a natural response. Yet companies don't seem to be able to see algorithms from the consumer's point of view. They think nothing of deploying algorithms as marketing tools. Instead, they should be looking for ways to inject humanity — and, yes, actual humans — into their efforts to reach out to customers.
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Bold leadership: The 4 steps that take leaders to another level
Forbes
Bold leaders are those who are willing to take a risk by developing a new product. They speak up on controversial topics. In fact, they will sometimes take a position contrary to higher-ups on a contentious topic. Typically they seek to move at a faster pace than others and are willing to take personal responsibility for an unpopular decision. Bold leaders are comfortable with thinking big, setting extremely high goals, or tackling a large project.
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What is the future of social media marketing?
Go-Mash Mobile
When social first became a popular way for businesses to reach their customers in a friendly and conversational way, the landscape was very different. Facebook over the years has made it more difficult to get good reach for free and Twitter has become far more noisy. Mobile has changed social too, as we can access content wherever and whenever, however, we also have shorter attention spans for it.
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TRENDING ARTICLES
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MRIA Pulse

Marketing Research and Intelligence Association, 416.642.9793 / 1.888.602.6742
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Frank Humada, MultiView, Director of Publishing, 289.695.5422
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Katherine Radin, MultiView, Content Editor, 289.695.5388   
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