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MSA Culture & Commerce News Brief
Jan. 13, 2010
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In this issue ...
  • 2010 MSA Conference: Be a Part of the Action in Austin!
  • Your MSA Membership Grace Period Expires Soon
  • Would Updating Your Store Improve Sales?
  • New MSA Retail Tip: Retail Checklist for the New Year
  • One New Position Posted to MSA's Job Source
  • Retailers See Holiday Sales Rebound From 2008
  • 41 Percent of Consumers Plan to Spend More Online Next Christmas
  • Consumers Take to Shopping by Smartphone
  • Seven Top Online Marketing Trends for 2010
  • E-mail and Social Media Integration: Five Strategies to Grow Audiences and Design Campaigns
  • Five Ways Facebook Can Build Your Local Business
  • Four Ways to Get Online Shoppers to Contribute Reviews
  • Recession Scars Will Linger Long After Economy Heals
  • Will US Museums Succeed in Reinventing Themselves?
  • Children's Museum Sets Record Attendance
  • Portland Museum of Art Breaks Attendance Record
  • Smithsonian Museums See 20 Percent Jump in Visits


  • MSA News

    2010 MSA Conference: Be a Part of the Action in Austin!
    from MSA
    Austin, Texas is famous for its social scene -- and you can discover for yourself why the city's motto is "Keep Austin Weird" when you join your cultural commerce colleagues for the 2010 MSA Conference & Expo this April! MSA has gathered a plethora of information about this fascinating city -- including a list of cultural institutions offering free admission to MSA Conference attendees. Start making plans with your peers and get ready to experience the unique location while you learn, network and shop! More    E-mail article

    Your MSA Membership Grace Period Expires Soon
    from MSA
    If you haven't renewed your MSA membership for 2010, time is running out. Don't risk missing the member benefits and discounts that you've come to rely on: ShopTalk, Museum Store magazine, Museum Store Marketplace, the MSA Conference & Expo, MSA's Knowledge Standards, and much more. Return your invoice or renew online today! More    E-mail article

    Would Updating Your Store Improve Sales?
    from MSA
    According to the 2009 MSA Retail Industry Report, almost one-half (45 percent) of responding museum / institution stores have made renovations within the past three to 10 years. Stores that have made renovations within the past five years have shown a slightly higher tendency to demonstrate sales growth, while those that have not made renovations in at least six years are slightly more likely to show declines in sales. The 2009 MSA Retail Industry Report includes insightful and valuable information used to benchmark store performance, including financial, operations and salary information. Order your copy today. More    E-mail article

    New MSA Retail Tip: Retail Checklist for the New Year
    from MSA
    January is a great time to rethink some of your retail strategies, or at the very least, prioritize your to-do list. The following New Year's checklist includes low- to no-cost ideas that take a look at revenue and margins, as well as merchandising, display and customer service factors. More    E-mail article

    One New Position Posted to MSA's Job Source
    from MSA
    One new position has been posted to Job Source, MSA's online resource for the most up-to date job listings in the cultural commerce industry. More    E-mail article

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    Holiday

    Retailers See Holiday Sales Rebound From 2008
    from The New York Times
    For most of November and December, traffic in the nation's stores was light, with many people seemingly holding out for the eye-popping bargains of the year before. But figures released showed that retailers, by keeping tight control over their inventories, were able to avoid deep discounting. And many consumers finally surrendered, buying what they needed in a last-minute sales surge right before Christmas. More    E-mail article

    41 Percent of Consumers Plan to Spend More Online Next Christmas
    from InternetRetailing
    Four in 10 consumers (41.3 percent) plan to spend more online next Christmas due to a positive online experience this year, according to the latest consumer insight research from eDigitalResearch. The survey found that 75 percent of respondents went online on Christmas Day or Boxing Day. Fifteen percent placed an order online on Christmas Day and 23 percent did so on Boxing Day. More    E-mail article

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    Trends

    Consumers Take to Shopping by Smartphone
    from eMarketer
    Nearly two-fifths of smartphone owners reported having bought something non-mobile over their mobile phone in the past six months, though many still report frustration with mobile site functionality. And the top shopping-related smartphone activities are still research-based. More    E-mail article

    Seven Top Online Marketing Trends for 2010
    from ClickZ
    In 2010, the following seven trends will be at the core of online marketing. These trends show an evolution from the past few years as businesses face a more competitive online marketplace and a more diverse set of communication channels. More    E-mail article

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    Retail Tips

    E-mail and Social Media Integration: Five Strategies to Grow Audiences and Design Campaigns
    from MarketingSherpa
    E-mail subscribers and social media followers are among a marketer's best assets -- they represent consumers who want to communicate with your brand. But they don't necessarily want the same types of information. See how a consumer marketing team supplemented a strong email marketing program with social media tactics that grew audiences in both channels and delivered triple-digit traffic increases to specific Web content. More    E-mail article

    Five Ways Facebook Can Build Your Local Business
    from Web Marketing Today
    Facebook is a social networking platform that is more than the latest fad. It is boosting marketing and sales for local businesses. Here are the five main ways that Facebook can help your local business. More    E-mail article

    Four Ways to Get Online Shoppers to Contribute Reviews
    from Retail Customer Experience
    Virtually all major online retail sites, and many minor ones, give shoppers the ability to add their own reviews of products. According to a recent Nielsen study, 70 percent of shoppers said they trust consumer opinions posted on retail Web sites. More    E-mail article

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    Retail News

    Recession Scars Will Linger Long After Economy Heals
    from USA Today
    Despite its lingering ills, the U.S. economy expanded at a solid clip in the final months of 2009 and likely will continue growing in the new year. Even the double-digit unemployment rate is expected to improve by the end of 2010. One day soon, the recession will be officially declared over. That will be welcome news, but it won't end the pain. More    E-mail article

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    Industry News

    Will U.S. Museums Succeed in Reinventing Themselves?
    from The Art Newspaper
    As we all know, the Great Recession has been tough on museums, especially American ones. Layoffs, furloughs and hiring freezes have become common. Endowments shrank by up to a third during the worst of the market swoon -- the larger the institution, the steeper the losses. The recession is forcing North American institutions to reconsider every aspect of what they do. More    E-mail article

    Children's Museum Sets Record Attendance
    from TInside Indiana Business
    The Children's Museum of Indianapolis is reporting record attendance for 2009 with 1.3 million visitors. Officials say membership is also at an all-time high. The museum says it plays a strong role in the central Indiana economy, contributing $73.4 million in part due to cultural tourism attendance from out-of-towners. Museum attendance was at an all-time high with 1.3 million visitors. Museum membership has never been higher with more than 31,000 households taking advantage of this valuable option. School visitation grew 72 percent in 2009, responding strongly to the blockbuster, Tutankhamun: The Golden King and the Great Pharaohs exhibit. More    E-mail article

    Portland Museum of Art in Maine Breaks Attendance Record
    from ArtDaily.org
    The Portland Museum of Art in Maine finished 2009 with the second-highest attendance in Museum history and the highest attendance in a decade. With 161,000 visitors, the Museum had an increase of 11,000 visitors over the previous year. The highest attendance record was set in 2000 with 188,000 visitors with the success of two exhibitions by legendary artists Ansel Adams and N. C. Wyeth. More    E-mail article

    Smithsonian Museums See 20 Percent Jump in Visits
    from The Baltimore Sun
    Visitor counts at the Smithsonian Institution's museums have rebounded to more than 30 million visits in 2009 for the first time since a slump following the Sept. 11, 2001 terrorist attacks. A draft report the museum complex released Jan. 5 shows visitation to the Smithsonian's 18 museums, galleries and the National Zoo increased about 19.4 percent in 2009, up from about 25.15 million visits in 2008. More     E-mail article

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    The articles that appear in the MSA Culture & Commerce News Brief are chosen from a variety of sources to reflect important news relevant to the cultural commerce industry. An article's inclusion in the Culture & Commerce News Brief does not imply that MSA endorses, supports or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.

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