Five Online Marketing New Year Resolutions
from SEOptimise
Any would-be competitive company will have been allocating a portion of its marketing budget to the Internet for years now. However, a sizable number of firms have yet to explore the full potential of online marketing, from search engine optimization (SEO) to making the most of social platforms. It is not too late to upgrade your online efforts and make 2009 the year your company became truly competitive. Here are a few New Year resolutions to help you boost your web marketing prowess. More

2009: The Year of the Subject Line
from ClickZ
Happy New Year! Now that you are back at work and focused on making 2009 the best year ever, I want to share the one secret to success that will put you light years ahead of your competition: the subject line. More

Use Caution When Growing Your Site
from Search Engine Watch
Thinking of dropping 100,000 new pages onto your 20,000-page site? Think again, as this may be a horrible idea. Many times, publishers will rapidly expand their site size in order to chase search volume from the long tail of search. You should not ignore is as a possible factor, but here are some other factors you may want to consider. More

Will Social Networks Become the New Inbox?
from Search Engine Watch
Social networks are radiply replacing e-mail – especially with Generations Y and Z. Yet, many companies fail to grasp this new concept. They build out elaborate YouTube or Flickr pages, placing callouts and click actions that send the user outside of the social network, often to their company Web site or a lead capture page. These companies still believe they need to get these users into their prospecting databases in order to market to them. They are doing a disservice to their loyal fan base and in turn a disservice to themselves. More

9 Reasons You Need Social Media Marketing in 2009
from Stuntdubl
Social marketing is the new search engine optimization. Reciprocal voting is the new reciprocal linking. It offers a fairly low barrier to entry, and the opportunity to drive a TON of traffic in a short period of time. Even more importantly, social media has become a cornerstone of the strategy for launching sites, or improving their link popularity. More

Planning Your '09 PPC Strategy
from Straight Up Search
Regardless of your industry, it's likely that your business has been directly or indirectly affected by the recessionary economy. Given the economic downturn, digital marketing tactics are shifting and businesses are being forced to take a hard look at which channels should be a part of their 2009 marketing plan, and to what extent. More

Organic Versus Paid Search
from ClickZ
It's an argument we often have in the search world: If you have $1, should you invest it in organic or paid search activities? The question is simple; the answer, not so much. More

40 Ways to Deliver Killer Blog Content
from Chris Brogan
Here’s what you can commit to for 2009: you’re going to have a killer blog. You’re going to write the kind of blog people post, tweet, link, and even print to stick up on their office wall. Your blog in 2009 is going to be the kind of blog that people use to power their own change. More