The Golden Rules of Keyword Research
from SEOptimise
There are online marketing forums out there filled with baffled businessmen and women who are unable to explain why their PPC spending has not resulted in the promised returns. Because they do not really understand how to choose keywords, their results were not what they could have been if they had researched them more thoroughly or used an agency. So, here are our recommended top tips for choosing the best keywords for your paid search campaign. As always, please feel free to add to the list. More

3 Keys To Success For Local Search SEO
from Search Engine Land
Most web professionals are quite familiar with global search. But local search is different. The author has been dabbling in local search for a few months now, trying to get his feet wet for the supposedly imminent arrival of mobile search domination. In the process he's learned three main things. More

More and More Searchers Using Multi-word Search Queries
from Marketing Pilgrim
If a picture is worth a thousand words, we might want to start scanning-in images of what we’re trying to find on the search engines. As new data from Hitwise suggests, we’re gradually starting to use more and more keywords when conducting our search engine queries. More

Advertisers Need Patience to Tap into Web's Potential
from the Boston Globe
Marketers used to spend the bulk of their money on TV ads, which ran for a few weeks or months at a time. But these days, because of the Web, the shelf life on ads is infinite. That has caused some new challenges: Some Web-based creative projects can last for years, taking on a life of their own. More

Three Tactics to Manage List Inactivity
from ClickZ
Given that at least half of your e-mail address list can probably be classified "inactive," the question of what to do with this silent faction is highly relevant to e-mail marketers, especially in these tough days when you're being asked to make more sales with less budget. More

Mobile Advertising Edges Closer to Breakthrough
from Reuters
After years of hype and hot air, advertising on mobile phones finally appears to be making some headway, boosted by the popularity of smartphones such as Apple's iPhone and the content found on them. More

Coupon Clippers Go Digital
from Financial Times
The increased interest in digital coupons reflects a frugal mood among US consumers and the maturity of secure technology to handle coupon distribution. But it is also the result of a more fundamental shift in the traditional couponing industry, due to the profound decline of the newspaper business that has been the main vehicle for delivering coupons through “free-standing inserts." More

Ad Networks are Transforming Online Advertising
from BusinessWeek
Ad networks aren't new, but in a rough economy in which every dollar counts, advertisers are flocking to them. Several industry sources estimate that, out of the $8 billion advertisers spent on display ads last year, 70 percent went directly to Web sites and 30 percent to ad networks. This year, based on spending shifts in the past month or so, they project the mix could move to 50-50. More

Why the Click is the Wrong Metric for Online Ads
from Advertising Age
The great paradox of the web is that it's an interactive medium and everything can be measured. And that's wonderful -- unless you're measuring the wrong thing. In the past several months, there has been increasing evidence that the most easily measured metric on the web, the click, is not the right metric to use for many advertisers. And that's good news for publishers struggling to monetize their content with online ads. More