Study: Most Online Retailers Let Easy Pickings Go By
from Internet Retailer
One of the easiest ways to save a sale is to send a reminder to a shopper who has abandoned a cart that there is still merchandise in the cart waiting to be checked out. Yet barely ten percent of the Internet Retailer Top 500 online retailers give shoppers the chance to retrieve an abandoned shopping cart, according to a test by e-mail marketing company Listrak. More

Six Ways to Prepare for the Coming Upswing
from Inc.
Technological improvements--new billing software or an online ordering system, for example--will allow you to add new customers with little additional cost when business picks up. Take this opportunity to hire talented employees at a discount. Or what about ramping up training? More

Measuring PR Effectiveness: Is Search the Answer?
from Research
Mark Westaby of media analysis firm Spectrum, believes online search ratings offer an answer to the PR measurement debate. The PR industry still doesn’t have a standard for measurement and evaluation, but Mark Westaby thinks he might have found the answer. More

The 60 Minute SEO Site Audit
from Search Engine Watch
Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an audit in 60 minutes. More

Which Ad Strategy is Right for You?
from Entrepreneur
Here’s some good news: With the double whammy of the recession and the Internet hurting traditional media channels like newspapers, magazines, TV and radio, there’s never been a better time to buy premium advertising at bargain-basement prices--even for a small-business buyer. More

Simple But Powerful E-Mail Tips You Might Have Forgotten
from ClickZ
It happens to all of us. We get so wrapped up in our day-to-day efforts that we forget to apply the simple tricks that increase our success. Here's a look at the top 12 simple things we e-mail marketers can do that we may have forgotten to continually include in our plans. More

How Helpful Is Live Chat?
from eMarketer
Some e-commerce sites looking for a way to deal with confused or inquisitive online shoppers have begun offering live chat capabilities, where shoppers can interact with customer service representatives in real time to ask questions or get help. More

Make Sure Twitter Doesn't Get Anyone Fired
from BNET
Many companies are relying on Twitter to communicate with customers. But Twitter, by its very nature, is bound to cause some friction with lumbering, old-school corporate policies. Whether you’re tweeting or a manager in charge of the tweeters, you should pause and consider these tips for making sure Twitter doesn’t conflict with corporate policy. More

Facebook Initiatives Could Challenge Net Heavyweights
from RedOrbit
Social networking site Facebook could be gearing up to challenge the Web’s leading companies as it moves towards becoming a "utility" that offers users various activities to keep them online for hours. More